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How Does AdWords Work? WordStream Demystifies the Google AdWords Bidding Process
BOSTON, MA — (Marketwire) — 11/17/11 — WordStream Inc., a provider of search marketing software, today released an that demystifies the Google AdWords bidding process. AdWords, the most popular pay-per-click (PPC) advertising platform, is a complicated system, but it functions very similarly to an auction. WordStream leverages the familiar auction metaphor to make key AdWords concepts clear.The infographic reveals:- Advertisers identify keywords they want to bid on as well as how much they