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Analytics company study analyzes 217,000 Snaps from 500 brands running native Snapchat accounts, highlights metrics that matter for effective Snapchat strategies…
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RiskIQ Digital Threat Detection Data Indicates a Sharp Increase in Malvertising Trend…
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Firebolt makes the online ad experience faster and safer for everyone…
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Expanded global purview to deliver premier assembly for martech innovators and marketing practitioners worldwide…
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IRVINE, CA -- (Marketwired) -- 01/10/17 -- , a mobile-first video mediation platform and SSP, today announced a partnership with , Gameloft--s mobile advertising network, to monetize and optimize yield across Gameloft--s arsenal of in-app advertising units. Gameloft Advertising Solutions selected AerServ as a mobile monetization partner due in…
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Russian-based "Methbot" Operators Siphoning $3-5 Million Per Day Away from U.S. Brand Advertisers and Media Companies…
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Initial Phase Will Offer Brands Access to 550 Million Mobile Installs and 100 Million MAU (Monthly Active Users) on Android, With Support for 46 Languages…
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New Feature Enables Users to Spend Budget More Effectively, Posting Jobs on the Sources That Bring in the Best Candidates…
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STORY HIGHLIGHTS The MMA Germany launches with experts and expertise from founding member companies including: adsquare, Coca-Cola, Facebook, Google, SAP XM, Smaato, Telefónica and Unilever. Germany is a powerhouse market for mobile marketing growth, investment and interest, where mobile ad spending is forecast to exceed $2.56 billion, or EUR2.27 billion. The MMA Germany…
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Company Granted MRC Accreditation for Mobile Web and In-App SDK Viewability Measurement, and Continuation of Accreditation for Desktop Display and Video Viewable Impression Measurement, and Blocking and Monitoring Brand Risk…
