Snaplytics Releases Largest Survey Report Ever on Snapchat Trends among Brands
Analytics company study analyzes 217,000 Snaps from 500 brands running native Snapchat accounts, highlights metrics that matter for effective Snapchat strategies
Malvertising Rises 132% in 2016 Over 2015, Says RiskIQ Research
RiskIQ Digital Threat Detection Data Indicates a Sharp Increase in Malvertising Trend
Cloudflare Announces Firebolt to Help Fix the Broken Ad Ecosystem
Firebolt makes the online ad experience faster and safer for everyone
COMEXPOSIUM Group Elevates Jan Barthelemy to Global Brand Director for Top Conferences
Expanded global purview to deliver premier assembly for martech innovators and marketing practitioners worldwide
Gameloft selects AerServ as Partner to Drive In App Brand Advertising
IRVINE, CA — (Marketwired) — 01/10/17 — , a mobile-first video mediation platform and SSP, today announced a partnership with , Gameloft–s mobile advertising network, to monetize and optimize yield across Gameloft–s arsenal of in-app advertising units. Gameloft Advertising Solutions selected AerServ as a mobile monetization partner due in part to the company–s shared vision and alignment around bringing high quality brand advertising into games.AerServ ads have been integrated via API int
White Ops Exposes Largest and Most Profitable Ad Fraud Bot Operation
Russian-based "Methbot" Operators Siphoning $3-5 Million Per Day Away from U.S. Brand Advertisers and Media Companies
U.S. Headquarters of WPS Office Software Expands Its Advertising Sales Program to the Global Market
Initial Phase Will Offer Brands Access to 550 Million Mobile Installs and 100 Million MAU (Monthly Active Users) on Android, With Support for 46 Languages
Appcast Launches Premium Publishers Solution to Help Employers Optimize Job Ad Performance
New Feature Enables Users to Spend Budget More Effectively, Posting Jobs on the Sources That Bring in the Best Candidates
Mobile Marketing Association Launches New Chapter In Germany, World’s 5th Biggest Mobile Ad Spend Market
STORY HIGHLIGHTS
The MMA Germany launches with experts and expertise from founding member companies including: adsquare, Coca-Cola, Facebook, Google, SAP XM, Smaato, Telefónica and Unilever.
Germany is a powerhouse market for mobile marketing growth, investment and interest, where mobile ad spending is forecast to exceed $2.56 billion, or EUR2.27 billion.
The MMA Germany will kick off its program of thought leadership and networking events with Mobile Marketing: Redefined! on October 27
Integral Ad Science Becomes First MRC-Accredited Viewability Measurer to Gain Accreditation for SIVT Detection for Desktop and Mobile Web Traffic
Company Granted MRC Accreditation for Mobile Web and In-App SDK Viewability Measurement, and Continuation of Accreditation for Desktop Display and Video Viewable Impression Measurement, and Blocking and Monitoring Brand Risk