Fraudulent Traffic Detector Uncovers Zombie Apps in Google Play Store
More than 1,300 apps awaken sleeping Android phones to engage ads like their owners
eZanga Unveils Next Generation Technology to Combat Fraudulent Traffic
Introduces Anura to focus on real-time analysis of user behavior
zvelo Unveils Free Bot Detection Platform That Quickly Identifies Fraudulent Web Traffic
Bot detector provides full visibility into which webpage impressions are invalid, low quality, or non-human — all for free
White Ops President and COO Eddie Schwartz to Discuss Hacker Motivations at CES(R) 2017 CyberSecurity Forum
NEW YORK, NY — (Marketwired) — 01/04/17 — , the leading provider of human verification services for the digital advertising market, announced today that White Ops President and COO will be participating in a panel, "Inside the Mind of the Hacker" at . The presentation is scheduled to take place on January 5, 2017 at theEach day, we see a plethora of new products hit the market that are connected to the Internet — mobile devices, over-the-top (OTT) content, augmented (AR) and virt
Integral Ad Science and AOL Expand Relationship, Announcing Full Integration of Anti-Fraud, Brand Safety, and Viewability Tools Across Video and Display
NEW YORK, NY — (Marketwired) — 10/13/16 — (IAS), the technology and data company that empowers the advertising industry to effectively influence consumers everywhere, today announced that AOL has integrated IAS video viewability pre-bid targeting into the ONE by AOL platform. Today–s announcement expands the two-year old relationship between the companies and underscores their commitment to ensuring that advertisers and publishers have the tools required to most effectively target their vi
PerimeterX Partners With ironSource to Combat Bot Fraud
PerimeterX Bot Defender Joins ironSource Ad Fraud Unit to Prevent Automated Attacks and Fraudulent Ad Traffic in Network Demand
Integral Ad Science–s Q1 2016 Media Report Reveals 21 Percent Increase in Programmatic Display Viewability
NEW YORK, NY — (Marketwired) — 05/10/16 — Integral Ad Science, the leader in quantifying digital media quality, today released its , revealing a 20.7 percent increase in programmatic display viewability from Q4 2015 to Q1 2016. While Q1 typically sees a drop in overall advertising volume compared to Q4, these results indicate a bigger industry move to combat the buying and selling of fraudulent ads and deliver customer-centric experiences. While the industry conversation around brand risk co
Are You A Human Integrates Verified Human Whitelist(TM) With Oracle BlueKai and The Trade Desk
Adding Verified Human Whitelist(TM) as a Data Segment Helps Ensure Brand Dollars Are Spent on Real Human Viewers and Not Wasted on Non-Human Traffic
White Ops Adds Former RSA CTO Tim Belcher to Board of Directors
NEW YORK, NY — (Marketwired) — 01/12/15 — , a pioneer in online fraud detection, announced today that former RSA CTO and NetWitness Founder Tim Belcher has been appointed to the White Ops, Inc. Board of Directors. He brings extensive experience in developing and guiding groundbreaking security innovations to market and creating strong customer engagement and demand.Mr. Belcher joins White Ops as the company has established an anti-fraud leadership position in the digital advertising sector,
White Ops Names Former RSA CISO as President and Chief Operating Officer
Eddie Schwartz Brings More Than 25 Years of Expertise, From Building Companies to Managing Global Security Needs of Fortune 100 and Government Organizations