LONDON — (Marketwire) — 12/21/11 — The international travel brand network has hired Pleasance Coddington () as its new Global Content & Social Media Manager. In this role, Ms. Coddington will oversee the content, online branding and social media strategies for the Cheapflights family of brands.
Ms. Coddington joins Cheapflights from VisitBritain, the UK-s tourism agency responsible for marketing Britain worldwide and for developing Britain-s visitor economy, where she served as online and social media content manager. With more than 10 years of online brand building experience, Ms Coddington is well positioned to bring a new level of user engagement and a bigger and bolder content strategy to both the established and emerging markets for .
“We have long admired the VisitBritain brand and website as well as the community of passionate travellers who have been part of the ecosystem of the site,” said Mo Bulbrook, Commercial Director for Cheapflights Media. “Pleasance has been at the centre of this great community and brand, and we anticipate she will play a similar role within our family of sites.”
“Travel is a great platform for uniting people and building loyalty,” said Coddington. “With the global nature of the Cheapflights Media network, we have an opportunity to take our message and our deals proposition to a huge audience and turn travel aspirations into travel experiences around the world.”
Cheapflights Media is an international media network helping over 11 million visitors a month find top travel deals. Our Cheapflights brand was launched in 1996 and pioneered the online comparison of flight deals for users. Today, users compare a wide range of deals from hundreds of partners including online travel agents, consolidators and airlines to find the very best flight deals. With a mission to be the starting point for travel, Cheapflights works to deliver the industry-s best airfare bargains, expert tips and inspiration. There are currently Cheapflights sites in the U.K., U.S., Canada, Germany, Australia & New Zealand, France, Italy and Spain. For more information, visit . Our newest brand, Momondo, is a leading travel search engine for finding comprehensive worldwide pricing and availability on airfares. Winner of several awards, the site is ideal for users on specific travel schedules. For more information, visit .
Nadine Hallak
+44 203 219 7553
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