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S4M and SMART AdServer at OMD: Media sales for the Internet

Seamless integration of S4M’s media sales system and ad server technology

At OMD 2008 in Düsseldorf, on the 17th and 18th September, S4M – Solutions for Media and SMART AdServer showcase the integration of “S4AdSales_web.biz” – S4M’s media sales system for the Internet and mobile devices – and SMART AdServer technology.

At the conference trade show OMD 2008, focusing on digital marketing, S4M and SMART AdServer demonstrate the integration of the two systems and highlight the advantages for interactive advertising users. Since S4AdSales_web.biz integrates seamlessly with ad server technology, one of the main benefits is that users need to enter campaigns only once.

With S4AdSales_web.biz, Cologne based systems and consulting company S4M has launched a sales solution concentrating on the particular requirements of advertising on the Internet and mobile devices. The system supports the entire sales & traffic workflow – ranging from CRM functionalities and sales proposals, through order management to delivery and invoicing. Amongst other things, it enables a flexible definition of price strategies and volume discount, provides workflow and approval processes as well as management reporting. S4AdSales_web.biz embraces the different advertising platforms such as the Internet, mobile Internet or direct marketing and allows for flexible, easy-to-handle planning and executing of individual or standard cross media campaigns.
SMART AdServer is the fastest growing European AdServer who supplies adserving solutions to 120 customers on four continents: Interactive advertising users such as agencies, ad networks and publishers deploy SMART AdServer, which provides for example real-time statistics and also allows real-time campaign activation and deactivation. SMART AdServer considerably accelerates campaign programming, since three steps suffice even for rich media and video ads.

S4M and SMART AdServer demonstrate the integration of their systems in hall 11, booth C12, where S4M is a partner at the SMART AdServer stand.