SAN FRANCISCO, CA — (Marketwire) — 12/01/11 — PlayHaven announces today the addition of a Self-Serve Marketplace to their real-time marketing platform, essentially opening up their network of publishers for the first time to 3rd party mobile platforms and service providers. PlayHaven-s new Self-Serve Marketplace will now allow game developers to leverage and deploy both 3rd party and native PlayHaven marketing and monetization tools in real-time.
Housed in a single SDK and web back-end technology stack, tools provided by initial partners Tap.Me, TeleSocial, and PressOK-s PlacePlay (in addition to PlayHaven-s own set of developer resources), will allow for the management of developing gaming experiences capable of reacting to the lightning-fast pace of the industry. Tools offered by PlayHaven partners will always be available without the need to update the SDK, and ready to be enabled and deployed via PlayHaven-s intuitive developer dashboard.
“Mobile game developers are being overwhelmed with products and services that require yet another SDK integration, data source to analyze, and relationship to manage,” says Andy Yang, CEO of PlayHaven. “Opening up our platform to 3rd party service providers, and centralizing their tools and data into our technology stack, will allow our publishers to turn on powerful features in real-time without any of the existing pain points.”
PlayHaven-s platform gives game developers unprecedented flexibility and control in creating and deploying business ideas in real-time, without the need to submit updates to the app store.
The PlayHaven platform is available to iOS game developers. More information, including product details can be found at .
PlayHaven is a real-time mobile game marketing platform with a reach of 36 million unique users driving 200 million monthly game sessions. PlayHaven-s mission is to bring the speed and flexibility of the web into mobile games to help developers maximize the revenue potential of their titles. Based in San Francisco, CA, PlayHaven launched in May of 2010 and has helped more than 800 games in the App Store.
Michelle Lauren Addo
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