CAMBRIDGE, MA — (Marketwire) — 11/16/11 — , CEO of leading visual effects software provider GenArts, Inc., won a prestigious Stevie Award for Women in Business for her work to democratize creativity by making high-quality visual effects tools more accessible. Named “Best Executive — Non-Services Businesses — Up to 100 Employees,” Katherine was chosen for her transformation of the company and its core product to support every film and video creator.
The Stevie Awards for Women in Business honor women executives, entrepreneurs, and the companies they run — worldwide. The awards are one of four Stevie Awards programs, which have been hailed as the world-s premier business awards.
“I-m honored to be chosen for a Stevie Award among a field of such qualified nominees,” says Katherine Hays. “This year has been vital for both me and GenArts as we released three successful products powered by the GenArts Solution to bring Hollywood and Madison Avenue quality to all video creators.”
Katherine, who joined GenArts in 2008, worked tirelessly to integrate visual effects technology, curated looks, and exclusive partnerships into the GenArts Solution and successfully execute her vision to democratize creativity. This summer, her vision became a reality as GenArts expanded its product line with Sapphire Edge and FX Central.
Sapphire Edge, powered by the same engine as high-end Sapphire, enables videographers to get the look they need without compromising quality. Online portfolio FX Central helps creators find engaging and compelling looks for their video. Under Katherine-s leadership, GenArts continues to democratize creativity and deliver high-quality visual effects to a broader network of artists.
Established in 1996, . provides ground-breaking visual effects to motion graphic artists, compositors, and editors in post-production houses and broadcast networks globally. Recently, the company expanded capabilities to give video creators from all experience levels the tools to create an array of high-tech effects for indie productions, wedding videography, advertising, video games, films, and more. The company-s leverages the GenArts Solution to provide industry-leading Sapphire, intuitive videographer tool Sapphire Edge, and a diverse number of complementary Sapphire Accents. The GenArts Solution extends the technology used by customers like Framestore, The Mill, ABC, BBC, and ESPN to businesses of all sizes and budgets so they too can create high-quality visual effects. Follow GenArts on and .
CONTACT:
Alexis Evans
415-848-7174
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