TORONTO, ONTARIO — (Marketwire) — 11/10/11 — Cyberplex Inc. (TSX: CX) a leader in online publishing and customer acquisition strategies today announced its financial results for the third quarter ended September 30, 2011.
Financial Results for the third quarter ended September 30, 2011
“Our third quarter results indicate that our efforts to better align our structure and systems with the evolving market opportunities are starting to pay off” said Geoffrey Rotstein, Chief Executive Officer of Cyberplex. “Every division of Cyberplex demonstrated significant progress this past quarter, as we continued to focus as an organization on producing high quality results for our advertising clients and build upon our internal distribution capabilities to accommodate future growth. While the organization is smaller than it was last year, by making the right investments in our people and our systems, we are already producing results that demonstrate the leverage potential of our targeted traffic acquisition platforms.”
Third Quarter Operational Highlights
“The third quarter was particularly important for expanding our distribution capabilities and diversifying our traffic sources.” said Ted Hastings, President of Cyberplex. “The new foundation for our proprietary search platform within Tsavo, and the roll out of phase two for our EQ Ads display traffic platform have already provided for improved results. As we look forward, we expect to make additional investments to further our mobile and video distribution strategies.”
Non-IFRS Financial Measures
This press release includes a discussion of “Adjusted EBITDA,” which is a non-IFRS financial measure. The Company defines Adjusted EBITDA as net income (loss) before (a) Finance costs (income), net; (b) income tax expense (recovery); (c) depreciation of property and equipment and amortization of intangible assets; (d) stock-based compensation expense related to the Company-s grant of stock options, (e) restructuring costs, and (f) transaction expenses.
Management uses Adjusted EBITDA as a measurement of the Company-s operating performance because it provides information related to the Company-s ability to provide cash flows for acquisitions, capital expenditures and working capital requirements. The Company also believes that analysts and investors use Adjusted EBITDA as a supplemental measure to evaluate the overall operating performance of companies in its industry.
The non-IFRS financial measure is used in addition to and in conjunction with results presented in accordance with the Company-s consolidated financial statements prepared in accordance with IFRS and should not be relied upon to the exclusion of IFRS financial measures. Management strongly encourages investors to review the Company-s consolidated financial statements in their entirety and to not rely on any single financial measure. Because non-IFRS financial measures are not standardized, it may not be possible to compare these financial measures with other companies- non-IFRS financial measures having the same or similar names. In addition, the Company expects to continue to incur expenses similar to the non-IFRS adjustments described above, and exclusion of these items from the Company-s non-IFRS measures should not be construed as an inference that these costs are unusual, infrequent or non-recurring.
Conference Call Details
In conjunction with the release, Cyberplex will host a conference call on Thursday, November 10, 2011 at 4:30 p.m. EST to discuss the financial results. To access the call, please dial 1-888-892-3255. Please call five minutes prior to the call. A replay of the conference call will be available as of 12:00 a.m. the next day. To access the replay dial 1-800-937-6305 followed by the pass code 671239.
About Cyberplex
Cyberplex Inc. () is a North American leader in online publishing and customer acquisition strategies. The Company, through its subsidiaries, leverages over 300 proprietary web properties and its vast publisher network to efficiently connect advertisers to their most relevant online customers and prospects. By combining high quality publishing initiatives with efficient technology solutions and online marketing expertise, the Company is able to deliver the optimal targeted audience to online advertisers. Cyberplex delivers measurable results that improve advertiser ROI, monetize the value of online properties and build targeted, loyal online audiences.
Forward-Looking Statements
This news release may contain forward-looking statements that are based on management-s current expectations and are subject to known and unknown uncertainties and risks, which could cause actual results to differ materially from those contemplated or implied by such forward-looking statements. Cyberplex is under no obligation to update any forward-looking statements contained herein should material facts change due to new information, future events or otherwise.
Contacts:
Cyberplex Inc.
David Katz
EVP Corporate Development
416.597.8889
416.597.2345 (FAX)
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