NEW YORK, NY — (Marketwire) — 11/09/11 — The ad:tech expo in New York kicks-off today, and HasOffers () is excited to announce their newest innovations in Mobile App Tracking ()
Today HasOffers is the first featured release during ad:tech-s 1-hour media briefing for key press on Wed., November 9th at 10 a.m. in Hall 1E, Room 17 right after the first keynote speaker.
Announcement:
Today HasOffers unveils the new and much anticipated tracking SDK for iPhone apps, vastly increasing marketers- visibility into their advertising campaigns for iPhone app installs and user engagements. Along with an entirely new dashboard to enhance the tracking and reporting experience, Mobile App Tracking remains the only unbiased tracking solution for mobile app advertising. Contact HasOffers to request additional information.
Background:
Until now, no one has addressed the tracking and reporting problems with mobile apps. Last month, HasOffers launched an unbiased tracking solution that not only enables mobile marketers to identify exactly how many customers install their mobile apps, but equally important, what advertising source influenced the user. Whether through a specific ad network, partner or marketplace, Mobile App Tracking provides the cross-channel insight advertisers need to scale their mobile advertising campaigns.
HasOffers is exhibiting at booth #1202 and showcasing Mobile App Tracking () as well as their flagship product HasOffers, affiliate tracking software ().
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Today, Peter Hamilton, CMO of HasOffers and Javier Barragan, general manager of Flycell, will also present their thoughts on in-house affiliate programs in a session titled, “A Marketing Revolution – The Latest Innovations in Tools, Tech and Analysis,” from 10:15 a.m. – 11:15 a.m. on Wed., November 9th.
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HasOffers continues as the leading and fastest-growing affiliate tracking platform, tracking more than $350 million in affiliate payouts annually. Based in Seattle, HasOffers was founded in 2009 by now 27-year old twin co-founders. Bootstrapped from day one, the company is privately held, profitable and projecting $5M in revenue this year. HasOffers works with brands including Zynga, Flycell, LivingSocial, Sears, Adknowledge, Tapjoy, and Saveology.
For more information on HasOffers and Mobile App Tracking, visit or .
HasOffers () currently provides a software as a service for online businesses to track and manage their own affiliate programs. With more than $300 million in annual ad spend tracked by HasOffers, they positioned themselves as an industry leader in less than two years, being named “Service Provider of the Year” for 2010 by the Washington Technology Industry Association (WTIA). For more information, visit or follow us on Twitter @hasoffers.
Media Contacts:
Minou Nguyen
Illuminate Public Relations
206.779.4559
Steve Stratz
Illuminate Public Relations
206.300.9134
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