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Ericsson predicts Mobile Data Traffic to grow 10-fold by 2016

STOCKHOLM, SWEDEN — (Marketwire) — 11/07/11 —

* New report from Ericsson says mobile data traffic will grow 10-fold
between
2011 and 2016, mainly driven by video

* Mobile broadband subscriptions grew by 60 percent in one year and are
expected to grow from 900 million in 2011 to almost 5 billion in 2016

* By 2016, users living on less than 1 percent of the Earth-s total land
area
are set to generate around 60 percent of mobile traffic

In its new Traffic and Market Data report, which provides insights into
current
trends, Ericsson (NASDAQ: ERIC) forecasts a 10-fold increase in mobile data
traffic by 2016. The report is based on measurements the company recorded
over
several years in live networks covering all regions of the world.

Johan Wibergh, Head of Ericsson Business Unit Networks, says: “Ericsson
performs
a broad range of measurements in order to monitor the pulse of the
Networked
Society — measurements that we use to efficiently design our products and
plan
networks. This report offers snapshots that, together, show how a growing
number
of people and businesses benefit from mobility, broadband and the cloud.”

According to the report, mobile broadband subscriptions will reach almost 5
billion in 2016, up from the expected 900 million by the end of 2011.That
would
represent 60 percent year-on-year growth, at the same time as the data
consumed
by smartphone users is surging. Total smartphone traffic is expected to
triple
during 2011.

Across all devices, internet access will continue to drive mobile traffic
development and mobile data traffic is expected to grow by nearly 60
percent per
year between 2011 and 2016, mainly driven by video.

Other highlights from the report:

By 2016 more than 30 percent of the world-s population will live in
metropolitan
and urban areas with a density of more than 1,000 people per square
kilometer.
These areas represent less than 1 percent of the Earth-s total land area,
yet
they are set to generate around 60 percent of total mobile traffic.

Mobile broadband, new smartphone launches and applications uptake will
continue
to drive data consumption. At the same time, there is strong momentum for
smartphone uptake in all regions. Ericsson expects traffic generated by
advanced
smartphones to increase 12-fold to roughly equal mobile PC-generated
traffic by
2016.

Ericsson-s presence in more than 180 countries, where it supports more than
1,000 networks, enables it to measure mobile voice and data volumes. The
result
is a representative base for calculating world total mobile traffic in 2G,
3G,
and 4G networks.

Notes to editors:
Photos and bio of Johan Wibergh:

Our multimedia content is available at the broadcast room:

Ericsson is the world-s leading provider of technology and services to
telecom
operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and
provides support for networks with over 2 billion subscribers and has the
leading position in managed services. The company-s portfolio comprises
mobile
and fixed network infrastructure, telecom services, software, broadband and
multimedia solutions for operators, enterprises and the media industry. The
Sony
Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich
personal mobile devices.

Ericsson is advancing its vision of being the “prime driver in an
all-communicating world” through innovation, technology, and sustainable
business
solutions. Working in 180 countries, more than 90,000 employees generated
revenue of SEK 203.3 billion (USD 28.2 billion) in 2010. Founded in 1876
with
the headquarters in Stockholm, Sweden, Ericsson is listed on NASDAQ OMX,
Stockholm and NASDAQ New York.

Graph 13: Application internet traffic volumes by device type:

Press release as PDF:

Graph: Subscribtions by region Q3 2011:

Graph 15: Smartphone usage during daily commute:

Graph 14: Smartphone non-voice usage:

Graph 2: Mobile subsriptions penetration percentage:

Graph 9: Population and land coverage. 2010 and 2016 projection:

Graph 15: Smartphone usage during daily commute:

Graph 10: Mobile traffic: Voice and data 2008-2016:

This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.

Source: Ericsson via Thomson Reuters ONE

[HUG#1561267]

FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
E-mail:

Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail:

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