RENO, NV — (Marketwire) — 10/18/11 — Ruf Strategic Solutions recently earned a marketing testimonial from The Nevada Commission on Tourism (NCOT) for their results with lead tracking and database marketing program Navigator.
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David Peterson, director of research for NCOT, said he would definitely recommend Navigator to anyone who wants to track their media spending. “Any destination marketing organization — whether it be state, city, county or territory — would most surely benefit from using this resource. Additionally, any business that is trying to maximize every single ad dollar they have to generate the best ROI, whether it be in terms of direct visitor spending or in terms of sales of their product, should be using an integrated solution similar to what we use with Ruf Strategic Solutions,” said Peterson.
NCOT was able to determine cost per response for the various print publications they were advertising in, and after viewing the results, they were able to reallocate funds from poorly performing publications to publications that would potentially bring the largest return on investment (ROI). Prior to integrating Ruf Strategic Solutions- Navigator product, NCOT was unsure which media sources were driving requests for visitor guides; therefore, allocating media dollars in publications that were not bringing in leads.
Kurt Ruf, partner at Ruf Strategic Solutions, said that with some assistance via Navigator, the Nevada Commission on Tourism was able to track the requests back to unique advertisements. “We implemented our lead generation program in combination with our scoring algorithm into Navigator-s lead tracking solution. This allowed the commission to build an online media plan to track conversions, responses and costs. Immediately, they were able to see which publications were generating leads, which lead to more effective media purchasing decisions,” said Ruf.
Ruf Strategic Solutions delivers marketing intelligence solutions to help organizations acquire new customers, retain existing customers and develop one-to-one relationships to maximize profitability. The company-s unique ability to integrate vast arrays of data, technology tools and more than 33 years of expertise, empowers organizations with truly actionable and measurable intelligence.
Contact:
Valerie Jennings
816.221.1040
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