FRAMINGHAM, MA — (Marketwire) — 10/13/11 — — the media company comprising CFOworld, CIO, CIO Executive Council, Computerworld, CSO, DEMO, InfoWorld, ITworld and Network World — announces the launch of the first enterprise conference devoted exclusively to the consumerization of IT in the enterprise (). The CITE Conference & Expo will gather leading IT and business decision-makers for a comprehensive look at the emerging issues, demands and opportunities surrounding the infusion of consumer technologies into today-s workplace.
The consumerization of IT — the influence that personal devices, the app store paradigm, gaming, social tools and more have on the expectations of employees and customers for workplace tools and innovation — is on a trajectory of blazing growth. Embracing this trend is critical not only for attracting and empowering the next generation workforce but for retaining customers and creating business advantage. This conference will address the ways the enterprise can embrace new tools, provide guidance on how to put a consumer device governance and management model into place, and enable best practices discussions between IT peers and solution providers, all with the goal of equipping organizations to keep up with the speed of change.
CITE will bring together IT and business decision-makers, technology solution providers, venture capitalists and evangelists, March 4-6, 2012 in San Francisco, CA, to discuss the far-reaching topics of this IT metamorphosis. Premiere sponsors include Cisco, who as Device Game Changer sponsor has committed to equipping attendees with the Cisco Cius throughout the event, and Citrix as one of only three Game Changer sponsors.
“The cloud era is here, and with it, an increasingly tech-savvy population is demanding the same combination of power and simplicity in the workplace that they enjoy at home,” said Kim (Woodward) DeCarlis, vice president of corporate marketing at Citrix Systems. “It is no longer about the device, since today-s technology enables us to work and play from anywhere. Enterprise IT needs to transform their thinking and say -yes- to their users by implementing self-service corporate app stores and -bring your own- device programs. As a result, users gain the freedom and flexibility they crave, while IT can focus on secure delivery of the desktops, apps and data that support business.”
The CITE agenda — developed in conjunction with an advisory board of industry thought leaders — gives IT and business decision-makers a holistic view on how personal technology is changing and infusing the workplace, including tablets, smartphones, 4G, social media, cloud, gaming, virtualization and more. Sessions will align with the conference tagline, “Meet the Next Generation of Business,” including:
Mobile device procurement, management and policies
Using the social media paradigm for communication within and outside the enterprise
Network impact: What you need to be ready
Mobile enablement and data integration across cloud-based applications
Managing risks and the latest security threats
Data access and integration
The CITE Advisory Board includes:
Whitney Tidmarsh Bouck, General Manager, Box Enterprise, Box.net
Marie Hattar, Vice President, Enterprise Segment Marketing, Cisco
Kim (Woodward) DeCarlis, Vice President, Corporate Marketing, Citrix Systems
Doug Neal, Research Fellow, Leading Edge Forum, CSC
Cindy McKenzie, SVP, Enterprise Application Management, Fox Group
Dave Malcolm, CISO, Hyatt Hotels Corporation
Anne McCrory, VP, Editorial Event Strategy, IDG Enterprise
Bob Melk, SVP, Group Publisher & CMO, IDG Enterprise
Alex Rosen, Managing Director, IDG Ventures
Walter F. Oswald, Corporate Vice President/CIO, Motorola Mobility
Dave Hansen, President & CEO, Numara Software
A.J. Lang, CIO, WellPoint, Inc.
“The melding of cloud, social media and mobile is now penetrating the enterprise and impacting the manner by which business is conducted and how companies engage with their employees and customers,” said Michael Friedenberg, president & CEO, IDG Enterprise. “By leveraging the power of consumer technologies, organizations have the opportunity to gain immediate competitive advantage. This conference will provide the necessary dialogue and insights that allow the enterprise to capitalize on the opportunities surrounding the consumerization of IT as well as provide the stepping stones for organizations that have not yet adopted this model on how to implement consumer technology options into their organization.”
The CITE content team is conducting a “Call for Presentations” with a deadline of November 18, 2011. For more information and guidelines please go to “” or contact Anne McCrory, vice president, editorial event strategy at .
For more information regarding sponsorship opportunities, please contact Adam Dennison, vice president/publisher, CIO at . For more information regarding the conference and to sign up for news alerts regarding speakers and registration, please visit . Event updates will also be broadcast on Twitter, #CITE.
About IDG Enterprise
IDG Enterprise, an International Data Group (IDG) company, brings together the leading editorial brands (CFOwold, CIO, Computerworld, CSO, DEMO, InfoWorld, ITworld and Network World) to serve the information needs of our technology, security and financial-focused audiences. As the premier hi-tech B2B media company, we serve our reader and advertiser audiences by delivering award-winning content, community, conversation, and conversion solutions across our entire portfolio of websites, events, magazines, products and services. In addition, the CIO Executive Council is a peer advisory service that delivers on the business, technology, and leadership needs for the world-s elite CIOs and their respective staffs.
Company information is available at .
Contact:
Lynn Holmlund
Marketing & PR Manager
IDG Enterprise
Office: 508.935.4526
Mobile: 508.254.8336
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