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S4M at BroadcastAsia in Singapore

Introduced for the first time in Asia: S4M’s Dynamics AdSales

For the first time, German systems and consulting company S4M – Solutions for Media presents its new air time sales module “Dynamics AdSales” in Asia, during BCA2008, held from 17 – 20 June in Singapore.

BroadcastAsia (BCA) is Asia-s premier broadcasting technology event as well as the industry-s preferred marketplace in Asia Pacific for both hardware and software. For the third time, S4M presents its systems for managing media assets and revenues in Singapore.
In Hall 8, K2-06 (German Pavilion), the Cologne based company will showcase its latest technology of media related software. This year, Dynamics AdSales will be introduced for the first time in Asia. It represents a new module of S4M’s Dynamics Media, a “nearly” out-of-the-box broadcast management solution based on Microsoft’s business management software DynamicsTM AX. With Dynamics AdSales, Dynamics Media now consists of two different broadcast related modules: Whereas Dynamics Broadcast provides for licence-, material and asset management as well as program planning, the new AdSales module concentrates on air time sales tasks and traffic management. It supports media advertising across different types of commercials and allows to deploy various supported sales policies like GRP (Gross Rating Point), sponsoring or barter. Dynamics Media as a whole is a three-tier, object-oriented architecture that integrates with other Microsoft technology like Microsoft Sharepoint, Microsoft Business Intelligence or Microsoft SQL Server 2005 offering customers high-speed performance as well as sophisticated reporting services.
At its booth, S4M also presents other fully installed enterprise solutions managing individual stations, station groups, and networks: Licence and Rights Management, Program Planning and Scheduling, Traffic, Adsales and Optimization, Rating Analysis and Video Content Management.
What’s more, as a co-exhibitor Annova Systems GmbH showcases OpenMedia, the leading enterprise newsroom solution, at the S4M booth in the German Pavilion. S4M and Annova will demonstrate S4M’s Video Production Management System VPMS and OpenMedia in action in one single workflow.