CALGARY, ALBERTA and MADRID, SPAIN — (Marketwire) — 10/13/11 — Poynt Corporation (the “Company” or “Poynt Corp.”) (TSX VENTURE: PYN), a leading provider of mobile local search services, and the Spain-based local business search company, Yell Publicidad (“Yell”), are pleased to announce the availability of Paginas Amarillas, the Yell directory listings information for Spain, in the Poynt application (“Poynt” or the “App”).
Poynt is a convenient and timesaving GPS-enabled application that connects consumers to local businesses, people, restaurants and movie theaters at the exact moment they want to buy or acquire products or services. Poynt gives consumers the ability to move beyond discovery of their local area to view movie trailers and showtimes, view directions on a map, click-to-call the business or view their website.
Yell is the leading online yellow and white pages directory in Spain with over 6.6 Million unique views online per month. Yell search results are now integrated into Poynt and delivered to users- mobile devices based on their location and whenever a keyword or category query for local businesses, people, or restaurant information is performed.
“We are committed to partnering with the most relevant data partners and are very pleased to be offering Yell data to our Poynt users in Spain,” said Andrew Osis, CEO, Poynt Corp. “The addition of the Yell listings strengthens our business, people and restaurant searches, providing even more relevant information to people on the go thus leading to higher potential user retention and increased search queries which may result in higher Company revenues.”
“This agreement strengthens Yell Publicidad-s online strategy to improve users- experience and enhance advertisers- visibility, so we are delighted to integrate our content into Poynt Corp.-s successful mobile application,” said Ana Garcia Fau, CEO of Yell Publicidad.
Poynt is available as a free download for users in Canada, the United States, the United Kingdom, Germany, France, Italy, Spain and Australia on Android, iPhone, Windows Phone and Nokia devices, along with BlackBerry smartphones and BlackBerry PlayBook tablets, from the respective App Stores. Poynt is also available via Over the Air download from your mobile browser at m.poynt.com.
Poynt provides contextual and relevant advertising to users performing local queries and its revenue model is based on user queries, page views, advertising and transactions within the App. Each user query generates several page views, which are monetized through display advertising and sponsored listings paid for by advertisers. These advertising placements generate revenues on a cost per thousand impressions (CPM) basis or on a cost per click (CPC) basis. Transactions, such as ticket sales and restaurant reservations, also contribute to revenues on a fee for service basis.
About Poynt Corporation
Poynt Corp. (about.poynt.com) is a global leader in the mobile local advertising space. Its Location Based Search (LBS) application, Poynt (), enhances a user-s ability to connect with the people, businesses and events most important to them. Poynt is available on Android, iPhone, Windows Phone, BlackBerry smartphones and BlackBerry PlayBook Tablets, and Nokia QT devices in Canada, the United States, Europe and Australia. Poynt Corp. entered the mobile publishing space with the recent acquisition of an advertising publishing platform in January 2011. Key contracts on both the supply and demand sides are in place to provide inventory into the platform and publishers to display the inventory. Whether through the Poynt Local Search App or the Ad Publishing Platform, Poynt Corp. simplifies connecting consumers with businesses, retailers and events. Headquartered in Calgary, AB, Canada, Poynt Corp. trades on the TSX Venture Exchange under the symbol PYN.
Forward Looking Statement
This news release contains forward-looking statements relating to: user retention rates, the potential impact of future revenues on the Company and the benefits of the App by virtue of its availability on the Yell network. Such forward-looking statements are subject to important risks, uncertainties and assumptions. The results or events predicated in these forward-looking statements may differ materially from actual results or events. As a result, you are cautioned not to place undue reliance on these forward-looking statements.
These forward-looking statements are based on certain key assumptions regarding, among other things: the current perceived benefits of making the App available on the Yell network, the use of the App by current users and customers of Yell and the seamless integration of Poynt-s technology with Yell-s. Material risk factors that could cause actual results to differ materially from the forward-looking information include, but are not limited to: the business relationship of the parties remaining positive; the deteriorating economic and market conditions that could lead to reduced spending on information technology products; competition in our target markets; potential capital needs; management of future growth and expansion; the development, implementation and execution of the Company-s strategic vision; risk of third-party claims of infringement; protection of proprietary information; customer acceptance of the Company-s existing and newly introduced products; the success of the Company-s brand development efforts; risks associated with strategic alliances, including with Yell; failure of counterparties to perform on contracts; need to develop new and enhanced products; failure to obtain necessary regulatory approvals; potential product defects and product integration problems; our ability to hire and retain qualified employees and key management personnel; risks associated with changes in domestic and international market conditions and the entry into and development of new markets for the Company-s products; and the risks described under “risk factors” in our Annual Information Form for the year ended December 31, 2010 which is available on our SEDAR profile ().
The forward-looking statements contained in this press release are made as of the date of this press release. Except as required by law, the Company disclaims any intention and assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Additionally, the Company undertakes no obligation to comment on expectations of, or statements made by, third parties in respect of the forward-looking statements identified above.
The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. Apple App Store and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. Windows is a registered trademark of Microsoft Corporation in the United States and other countries. Android is a registered trademark of Google Inc. Nokia is a registered trademark of Nokia Corporation.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Contacts:
Poynt Corporation
Andrew Osis
President & CEO
403-313-3719
European Media Communications Contact:
CC-Group Communications Ltd., for Poynt Corporation
Nicole Littlewood or Howard Jones
+44 118 920 7650
Investor Relations Contact:
Liolios Group, Inc.
Scott Liolios or Matt Glover
949-574-3860
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