TORONTO — (Marketwire) — 10/12/11 — Sysomos, a Marketwire company and leading provider of social media monitoring and analytics, has added Google+ to the list of data sources within its flagship product, MAP (Media Analysis Platform), allowing subscribers real-time insight into the conversations and sentiment within the Google+ social network. Sysomos currently scans nearly 40 million new documents in 186 languages every day across Twitter, Facebook, YouTube, blogs, message boards and forums, Wikipedia, traditional media sources and more, and is the only social media monitoring vendor currently tracking Google+ for its customers.
With the addition of Google+ to the Sysomos MAP application, users now have insights into key conversations taking place across one of the fastest-growing social networks that has already garnered 25 million users worldwide. Search results, sentiment analysis and text analytics based on activity and discussion within Google+ are presented in buzzgraph format and provided to subscribers to help them better identify the influencers and conversations relevant to their company and brand.
Unique in the industry, MAP is the only in-depth research and analysis platform that enables users to tap into social media conversations via unlimited search results over a two-year revolving window. Subscribers can identify key influencers, topics and themes, gauge sentiment and competitive positioning, and dig deep into data to uncover age, gender, profession, location down to city level, and more.
Dr. Nick Koudas, Co-founder and President, Sysomos
“As the social media landscape continues to evolve, we need to ensure that the Sysomos product suite provides the most comprehensive access to all of the data available. With the addition of Google+, we-ve extended our technology, including our proprietary text analytics, even further to be the first social media monitoring vendor to offer insights and analysis for Google+ within Sysomos MAP. Our extensive database is now more robust, and the addition of Google+ further positions Sysomos as an industry-leading solution for organizations and agencies alike.”
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Sysomos is redefining social media analytics by giving corporations, marketers, public relations agencies and advertisers the intelligence and insight needed to make smarter business and strategic decisions. Sysomos brings business intelligence to social media, providing instant and unlimited access to all social media conversations to quickly see what-s happening, why it-s happening and who-s driving the conversations. Through the use of contextual text analytics and data mining technology, Sysomos collects data from blogs, Twitter, social networks, messages, boards, wikis and major news sources. Sysomos, a Greek word for “everything together,” emerged from an advanced research project started in 2005 at the University of Toronto. Toronto-based Sysomos was incorporated in September 2007 with the launch of MAP. An updated version of MAP was launched in June 2008. Sysomos is a subsidiary of Marketwire, Inc.
Marketwire advances the way the world communicates by electronically delivering news and information to traditional, new and social media audiences, including newspapers, magazines, databases, analyst terminals, online portals, blogs, and more. Marketwire maximizes the power of its clients- communications by leveraging the latest in search engine optimization, multimedia, social media, monitoring and new technologies. Sysomos, a Marketwire company, provides unparalleled business intelligence for social media through advanced monitoring and analytics. Serving more than 12,000 clients worldwide through 20 offices on four continents, Marketwire is a dominant distributor of company news releases and other communications. Marketwire is majority-owned by OMERS Private Equity, which manages the private equity activities of OMERS Administration Corporation and today has $5.5 billion of investments under management. The group-s investment strategy includes the active ownership of businesses in North America and Europe. OMERS Private Equity is headquartered in Toronto, Canada, with offices in New York and London. For further information visit: .
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Pam McBride
Marketwire
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