REDWOOD CITY, CA — (Marketwire) — 10/07/11 — StrongMail, a leading provider of interactive marketing solutions for and , today announced a new resource for email marketers focused on launching successful welcome programs. Titled “,” this new whitepaper provides detailed steps and actionable advice for planning, implementing, testing and optimizing multi-step welcome programs that are triggered off of key customer behavior and preference data.
Welcome programs represent the first chance for a brand to engage new customers in a digital conversation that can be carefully orchestrated to foster a profitable long-term relationship. With the right planning and execution, marketers can implement a successful multi-step lifecycle welcome program that introduces the new customer to the brand, gathers critical preference data and sets the stage for future communications.
In this best-practice guide, you will learn the strategies, technology and creative guidelines necessary to get started and begin realizing the benefits of targeted lifecycle marketing.
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Critical components of a successful welcome program
How to plan, launch, test and optimize a multi-step program
Tips for identifying and accessing relevant customer data
Success metrics and technical considerations
Every day, StrongMail is empowering leading brands to engage and grow their customer base through email marketing and social media. From the world-s largest enterprises to the hottest daily deal sites, StrongMail is helping smart marketers boost the performance of their programs with cutting-edge capabilities and the ability to deliver millions of highly personalized messages in minutes. Our products and services provide end-to-end solutions for such notable brands as Travelocity, Netflix, Macy-s, McAfee, Viacom and T. Rowe Price. Learn more at , or follow us online at or .
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