BELLEVUE, WA — (Marketwire) — 10/04/11 — (NASDAQ: BSQR), a leading enabler of smart, connected devices, will participate in the inaugural , taking place on October 6, 2011 at the Santa Clara Convention Center. Claus Rohde, Vice President, Engineering for BSQUARE, will represent the Company in a panel session titled, Improving Device Performance — Simplifying Software/Hardware Integration.
Mr. Rohde will discuss the challenges of software-hardware integration and the impacts this process has on a typical project. “Today-s SOCs provide a very complex power management subsystem; a reality in which software designers are struggling to implement new features,” said Rohde. “Today-s consumers demand robust functionality, and the market, a fast design cycle. By cooperating across the ecosystem to provide more automation in hardware, silicon vendors and chip designers have a great opportunity to make software easier to design and, as a result, more functional.”
The GSA Ecosystem Summit will focus on challenges to improve collaboration, efficiencies and profitability in the semiconductor ecosystem. Critical topics highlighting the benefits and opportunities in working with key stakeholders within the semiconductor supply-chain, enabling a faster time-to-market, reducing costs, improving ROI and meeting end-customer demand will be addressed. Registration is required for the event.
BSQUARE is an industry leader with a proven track record in providing production-ready software products, engineering services, solutions and automated testing for smart, connected devices. With deep technical knowledge of mobile and embedded technologies, BSQUARE enables device makers to develop and ship best in class products. Since 1994, BSQUARE has provided satisfied customers with innovative software solutions allowing them to get to market faster with reduced risk and cost. For more information, visit .
BSQUARE is a registered trademark of BSQUARE Corporation. All other product and company names herein may be trademarks of their respective owners.
Diana Hoffman
BSQUARE Corporation
+1 425.519.5273
Brett Maas
Hayden IR
+ 1 646.536.7331
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