NEW YORK, NY — (Marketwire) — 09/30/11 — Independent media agency won top honors at Monday night-s OMMA Awards in New York, taking home an award for Best Integrated Online Campaign, Entertainment category, for its work on behalf of AMC-s original series “The Killing.”
To promote the first season of the drama, TargetCast tcm leveraged the popularity of shared media with its target viewing audience, creating an integrated digital campaign that used search, display, video, mobile, gaming and social to generate tune-in and drive viewers to AMC-s Web properties. Consumers were encouraged to share online content, including video trailers, contests and an interactive game. Paid media components of the campaign included Google search, YouTube-s flagship “Home Page Masthead,” and hyper-targeted Facebook ads.
The effort produced an outstanding result: the premiere ratings for the target demo of the show far exceeded expectations, and “The Killing” was renewed for a second season.
“We are so proud to be honored by OMMA for our work on -The Killing,-” said Steve Minichini, President, Interactive Marketing, TargetCast tcm. “The partnership and trust that exist between the client and agency teams ensured seamless communication and an incredible drive to succeed. This campaign, with its emphasis on shared media, underscores TargetCast-s deep understanding of our target consumers and how to reach them with relevant, engaging content that drives action.”
TargetCast tcm is one of the country-s largest privately held media agencies. The agency provides total communications management to strong independent brands, including Pfizer Consumer Healthcare, hotels.com, Expedia.com, New York Life Insurance and AMC TV. TargetCast was co-founded by Steve Farella and Audrey Siegel, who were named Media All-Stars by Mediaweek magazine in 2010. Media Magazine named TargetCast tcm the Independent Media Services Agency of the Year in 2010, and the firm has been ranked among the fastest-growing private companies in the U.S. by Inc. Magazine four times this decade. For more information, visit
The OMMA Awards for Online Advertising Creativity were created in 2006 to honor those advertisers that push the potential of online advertising creative. 2008 brought two new disciplines, the OMMA Awards for Integrated Online Campaigns, which honors brand marketers and their agencies, and the OMMA Awards for Web Site Excellence, which honors Web publishers. This year high honors were awarded in a total of 28 categories for in Advertising Creativity, 15 for Online Campaigns and 18 for Web Site Excellence. Within these three disciplines and now across a total of 61 categories, the OMMA Awards celebrate the year-s best in online media, marketing and advertising.
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Megan McIlroy
DiGennaro Communications
(212) 966-9525
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