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UPDATE: Augme Technologies Provides Intellectual Property Litigation Update

NEW YORK, NY — (Marketwire) — 09/27/11 — (OTCBB: AUGT), a technology and services leader in interactive media marketing that offers the only patented and innovative end-to-end mobile marketing platform, today announced that the Company has received two back-to-back favorable claim construction rulings in its patent litigations against AOL and Yahoo!. One decision was issued by the Hon. Colleen McMahon, District Judge of the Southern District of New York in the Company-s patent lawsuit against AOL, Inc. and TACODA, Inc., while the other was issued by the Hon. Joseph C. Spero, Magistrate Judge of the Northern District of California in the Company-s patent lawsuit against Yahoo!

John Cronin, Managing Director and Chairman of ipCapital Group stated upon review of the decisions, “When we started working with Augme we knew that its IP was not only fundamental to the new and large mobile marketing space, but that it was also applicable to many additional markets. I was very pleased that both Markman rulings clearly echo our views in this regard. The opinions of both courts support our strategy of monetization across broad market segments. Fair, balanced and positive Markman rulings issued by two independent and knowledgeable jurists, separately evaluating the claims, will surely streamline our work program going forward.”

In patent litigation, Markman hearings are conducted to clarify the meaning of disputed claim terms and, thus, define the scope of the patents at issue. Before issuing a Markman ruling, a judge examines and evaluates the language of the claims after reviewing (i) the disclosure of the patent, (ii) the history of its consideration before the Patent and Trademark Office, and (iii) documentary and testimonial evidence as to the understanding of the claim terms by those skilled in the patent technology. The judge then renders a decision in the form of a Claims Construction Ruling. Both the AOL and Yahoo! cases are set for further proceedings based on the Markman rulings.

“Protecting our products and services in the marketplace and defending the intellectual property rights afforded by our patent portfolio represent key responsibilities and commitments to our Company and all of its stakeholders,” stated Paul Arena, Chief Executive Officer of Augme Technologies, Inc. “We have invested an extraordinary amount of time, capital and focused team effort in this area of our business. The court decisions in our AOL and Yahoo! patent infringement cases validate our work, and we are pleased to report this significant, hard fought and well deserved progress by our legal, technical and management teams toward the achievement of our objectives.”

Augme Technologies, Inc. (OTCBB: AUGT) provides strategic services and mobile marketing technology to leading consumer and healthcare brands. Its platforms, including AD LIFE, have provided measurable successes across an industry-leading 130,000+ campaigns for such clients as Macy-s, MillerCoors, Nestle, KFC, and Clear Channel. Augme-s offerings allow marketers, brands, and agencies the ability to plan, create, test, deploy, and track mobile marketing programs across every mobile channel, including SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Augme-s platforms facilitate consumer brand interaction and the ability to track and analyze campaign results. Using its own patented device-detection and proprietary mobile content adaptation software, AD LIFE solves the mobile marketing industry problem of disparate operating systems, device types, and on-screen mobile content rendering. Augme also provides business to consumer utilities including national mobile couponing solutions, strategic mobile healthcare tools, custom mobile application development, and consumer data tracking and analytics. In addition to AD LIFE, Augme owns Hipcricket and licenses the digital broadcast platform BOOMBOX®. Augme is headquartered in New York City, with operations in Seattle, Atlanta, Dallas, Los Angeles, Chicago, Tucson and London. For more information, visit .

Augme Technologies, Inc., Augme, AD LIFE, BOOMBOX®, AD SERVE and the Augme logo are trademarks of Augme Technologies, Inc. All rights reserved. 2009-11.

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as “anticipate,” “if,” “believe,” “plan,” “estimate,” “expect,” “intend,” “may,” “could,” “should,” “will,” and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. Factors that may cause actual results to differ materially from those in the forward-looking statements include those set forth in Augme-s Form 10-K for the year ended February 28, 2011 and more recent reports and registration statements filed with the SEC. Augme Technologies, Inc. is under no obligation (and expressly disclaims any such obligation) to update or alter such forward-looking statements, whether as a result of new information, future events or otherwise.

Investor Relations Contact:
Stephanie Prince / Jody Burfening
Lippert/Heilshorn & Associates, Inc.
(212) 838-3777
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Public Relations Contact:
Ed Harrison
fama PR
(617) 986-5003