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Smart Card Alliance White Paper Focuses on U.S. Mobile Payments and NFC Landscape

PRINCETON JUNCTION, NJ — (Marketwire) — 09/19/11 — There is much buzz around the growth of mobile payments in the United States, with predictions that it will hit $214 billion by 2014.* But which of the many possible approaches — including integrated NFC, non-integrated contactless, bar codes, cloud-based solutions, and text messaging — is the best choice? The explains and compares the different mobile payment approaches in a new white paper released today, “The Mobile Payments and NFC Landscape: A U.S. Perspective.”

The white paper provides an overview of the current state of the market for and NFC-enabled payment applications in the U.S., and evaluates the advantages and disadvantages of different mobile payment approaches. It is available as a free download on the Smart Card Alliance website, .

“Technology is always changing, especially within the mobile and payments industries, so it is difficult to predict when and how mobile payments will become commonplace in the United States,” said Randy Vanderhoof, executive director of the Smart Card Alliance. “The goal of this white paper is to help industry stakeholders understand the current mobile payments landscape, anticipate how mobile payments are likely to change, and appreciate the opportunities that mobile payments, and particularly NFC-enabled mobile contactless payments, present.”

Some of the topics covered in this snapshot of mobile payments include:

A description of the different types of mobile financial applications in use today

Discussion of the different mobile payments approaches with implementation examples

A summary of the merchant, consumer, issuer, and mobile operator requirements for NFC mobile proximity payments and the attendant benefits

An update on the status of Near-Field Communications (NFC) mobile proximity payments infrastructure

Evaluation of how different mobile payment approaches fulfill overall market requirements

Payments Council members involved in the development of this white paper included: Accenture; American Express; Apriva; Bank of America; Capgemini; Capital One; Connexem Consulting; CPI Card Group; Datacard Group; DeviceFidelity; Discover Financial Services; Gemalto; Giesecke & Devrient; Heartland Payment Systems; Infineon Technologies; INSIDE Secure; JPMorgan Chase; LTK Engineering Services; MasterCard Worldwide; NACHA; NagraID Security; NXP Semiconductors; Oberthur Technologies; Quadagno & Associates; Thales e-Security; WatchData Technologies USA; VeriFone; Visa Inc.; ViVOtech; and Mike Kutsch; Dale Laszig; and Chandra Srivastava.

Additional resources can be found on the Smart Card Alliance .

About the Smart Card Alliance Payments Council
The Smart Card Alliance focuses on facilitating the adoption of chip-enabled payments and payment applications in the U.S. through education programs for consumers, merchants, issuers, acquirers/processors, government regulators, mobile telecommunications providers and payments service providers. The group is bringing together payments industry stakeholders, including payments industry leaders, merchants and suppliers, and is working on projects related to implementing EMV, contactless payments, NFC-enabled payments and applications, mobile payments, and chip-enabled e-commerce. The Council-s primary goal is to inform and educate the market about the value of chip-enabled payments in improving the security of the payments infrastructure and in enhancing the value of payments and payment-related applications for industry stakeholders. Council participation is open to any Smart Card Alliance member who wishes to contribute to the Council projects.

*, November 2010

About the Smart Card Alliance
The Smart Card Alliance is a not-for-profit, multi-industry association working to stimulate the understanding, adoption, use and widespread application of smart card technology.

Through specific projects such as education programs, market research, advocacy, industry relations and open forums, the Alliance keeps its members connected to industry leaders and innovative thought. The Alliance is the single industry voice for smart cards, leading industry discussion on the impact and value of smart cards in the U.S. and Latin America. For more information please visit .

Contact:
Deb Montner
Montner & Associates
203-226-9290

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