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Gartner Says North America to Account for 64 Per Cent of SaaS Revenue in 2011

.2011 – Worldwide software as a service (SaaS) revenue is on pace to reach $12.1 billion in 2011, a 20.7 per cent increase from 2010 of $10 billion, according to Gartner, Inc. The North American region is forecast to account for 63.6 per cent of worldwide SaaS revenue in 2011. By the end of 2015, North America-s share will represent 60.8 per cent of worldwide SaaS revenue.
“Increasing familiarity with the model, continued oversight on IT budgets, and the growth of platform as a service (PaaS) developer communities and interest in cloud computing are now driving adoption forward,” said Sharon Mertz, research director at Gartner. “Usage varies within markets, regions and countries, and the reasons for adopting SaaS vary by region. Total cost of ownership (TCO) is a primary driver in Europe, Middle East and Africa (EMEA), while ease and speed of deployment is the key reason for choosing SaaS in Asia/Pacific and North America.”
The top issues encountered when deploying SaaS also vary by region. Limited flexibility of customisation is a top issue in EMEA, while limited integration to existing systems is the primary reason in North America and Asia/Pacific.
North America, specifically the US, represents the largest opportunity for SaaS, and it is the most mature of the regional markets. SaaS revenue in North America is projected to total $7.7 billion in 2011, an 18.7 per cent increase from 2010 revenue of $6.5 billion. North American SaaS revenue is forecast to reach $12.9 billion in 2015.
“In North America, ease and speed of deployment are primary reasons for SaaS adoption, followed by lower TCO,” Ms Mertz said. “Limited capital expense is also considered more important in North America than in the other regions. Consistent with the other regions, CRM shows the highest use of SaaS among enterprise applications while use of web conferencing, e-learning and travel booking is higher in North America than in the other regions.”
In Western Europe, SaaS revenue is on pace to reach $2.7 billion, up 23.3 per cent from 2010 revenue of $2.2 billion. SaaS revenue is projected to reach $4.8 billion in 2015. In Eastern Europe, SaaS revenue is expected to reach $131.4 million in 2011, a 29.8 per cent increase from 2010 revenue of $101.2 million. Eastern Europe SaaS revenue is forecast to total $270.1 million in 2015.
“SaaS penetration and adoption is occurring mostly in Northern Europe, which is composed of the UK, Ireland, the Netherlands and Nordic countries,” Ms Mertz said. “This is due to a culturally open outlook toward technology adoption, well-established and generally good Internet infrastructure within these countries, and English being the primary business language. This also makes it much easier for North American vendors to branch out into the region and for local vendors in one country to adapt and sell their applications in other Northern European countries with less localisation effort.”
SaaS revenue in Asia/Pacific is forecast to total $768.3 million in 2011, a 27.7 per cent increase from 2010 revenue of $601.8 million. By the end of 2015, SaaS revenue in Asia/Pacific will reach $1.7 billion.
“SaaS adoption is more prominent in the more mature markets in Asia/Pacific, such as Australia, New Zealand, Hong Kong, Singapore and South Korea, because of their established infrastructure, such as more-stable networks, as well as the availability of vendor sales, marketing and support service structures. In many cases, the use of English as a common language in these countries, except in South Korea, makes them an attractive destination for foreign providers investing in the region,” Ms Mertz said.
In Japan, SaaS revenue is projected to reach $379 million in 2011, up 20.2 per cent from 2010 revenue of $315.3 million. By the end of 2015, SaaS revenue is expected to reach $629.1 million.
“SaaS demand in Japan will grow for sales force automation solutions to improve reaction to customers, while demand for marketing analysis solutions will also be higher,” Ms Mertz said. “In addition, it is easy to adopt SaaS solutions for B2B call centre services because the workflow of this business is standardised and transaction volume is constant in Japan.”
SaaS revenue in Latin America is on pace to total $328.4 million in 2011, a 23.5 per cent increase from 2010 revenue of $266 million. Gartner analysts said that while in general the SaaS market in Latin America can be considered embryonic, many Latin American CIOs see the strategic importance of SaaS and Gartner expects overall software revenue for SaaS in Latin America to rise to $694.2 million in 2015.
Additional information is available in the Gartner report “Forecast: Software as a Service, All Regions, 2010-2015” at http://www.gartner.com/resId=1782514.
Gartner analysts will examine some of the key issues facing the SaaS industry during Gartner Symposium/ITxpo 2011.
About Gartner Symposium/ITxpo
Gartner Symposium/ITxpo is the world-s most important gathering of CIOs and senior IT executives. This event delivers independent and objective content with the authority and weight of the world-s leading IT research and advisory organization, and provides access to the latest solutions from key technology providers. Gartner-s annual Symposium/ITxpo events are key components of attendees- annual planning efforts. IT executives rely on Gartner Symposium/ITxpo to gain insight into how their organizations can use IT to address business challenges and improve operational efficiency.
Additional information for Gartner Symposium/ITxpo 2011 in Barcelona, 7-10 November, is available at www.gartner.com/eu/symposium. Members of the media can register for the event by contacting Laurence Goasduff at laurence.goasduff@gartner.com.
Additional information from the event will be shared on Twitter at http://twitter.com/Gartner_inc and using #GartnerSym.
Upcoming dates and locations for Gartner Symposium/ITxpo 2011 include:
3-5 October, Tokyo, Japan: www.gartner.com/jp/symposium
16-20 October, Orlando, Florida: www.gartner.com/us/symposium
25-27 October, Sao Paulo, Brazil: www.gartner.com/br/symposium
7-10 November, Barcelona, Spain: www.gartner.com/eu/symposium
14-17 November, Gold Coast, Australia: www.gartner.com/au/symposium
21-23 November, Mumbai, India: www.gartner.com/in/symposium

Gartner, Inc. (NYSE: IT) is the world-s leading information technology research and advisory company. Gartner delivers the technology-related insight necessary for its clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, Gartner is a valuable partner to 60,000 clients in 11,500 distinct organizations. Through the resources of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events, Gartner works with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, U.S.A., and has 4,500 associates, including 1,250 research analysts and consultants, and clients in 85 countries. For more information, visit www.gartner.com.