LONDON — (Marketwire) — 09/05/11 — The 2011 Europe Product Line Strategy Award in Building Automation Systems is presented to AMX. The company-s exceptional product line strategy has enabled it to maximise on its capabilities to address a wider range of building types and applications. This has enabled the company to consolidate its brand name in the non-residential buildings space.
“The key factor in AMX-s product line strategy is not only the width and depth of its offerings, but the quality and after-sales service support that accompanies it,” notes Frost & Sullivan Research Analyst Neetha Jayanth. “This makes AMX-s strategy the benchmark for best practices in product line design for building automation.”
Recognising that buildings have their own set of automation needs, AMX has created a solution set for eleven industry-specific markets within the non-residential building space and an additional three for residential.. While its competitors might sometimes follow a similar approach, the sheer breadth of segmentation offered by AMX underlines its superior experience and capabilities.
With its wide product line, AMX has successfully increased the size of its target customer base. The company-s solutions cater to niche segments, such as private transport and offshore facilities, as well as places of worship. In addition, the company also offers widespread solutions for government, healthcare, businesses, retail buildings, hotels and others.
“AMX-s products effectively address the key needs of building occupants,” remarks Neetha Jayanth. “Its solutions help conserve energy costs and limit overall outlays. Outstanding after sales service and customer training, coupled with product ease-of-use, have earned the company strong customer loyalty.”
For instance, AMX effectively addressed the problem of communication between, and control of, the worldwide offices and multiple offshore vessels of a large UK-based seabed-to-surface engineering and construction company. For this project, AMX technology was used to integrate multiple rooms within the context of wider building automation functions like heating, ventilation and air conditioning (HVAC) and lighting, which allowed for easy facility management.
Similarly, through one of its projects in the educational sphere, AMX proved that it doesn-t just have specialised expertise in audio-visual (AV) integration, but that it can meet a range of other building-related needs.
In this instance, AMX integrated the AV systems of the University of Greenwich in over 100 classrooms, plus a lecture theatre. The automation project however, went on to span not just applications of audio-visual systems but also lighting, HVAC, occupancy sensing, energy management, failure and theft detection of equipment.
“In addition, the company installed solutions that aided in monitoring and reporting on equipment and resource usage,” states Neetha. “This project emphasises the breadth of applications that AMX is capable of serving, further highlighting the success of its product line strategy.”
The Product Line Strategy Award is presented to the company that has excelled in the following criteria: breadth of product line, size of addressable customer base, impact on customer value, impact on market share and breadth of applications/markets served.
Frost & Sullivan Best Practices Awards recognise companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.
AMX-s award-winning hardware and software solutions span control and automation, system-wide switching and audio/video signal distribution, digital signage and technology management. Founded in 1982, AMX operates in 86 countries. AMX Europe, headquartered in the UK, currently provides device, asset and content control products in 14 vertical markets and services including training, sales support and repairs.
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Catherine Brassell
Best Practices
Frost & Sullivan
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