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Ericsson presents TV & Video Consumer Trend Report 2011

STOCKHOLM, SWEDEN — (Marketwire) — 09/02/11 —

* Internet-based on-demand viewing continues to grow

* Social media usage is impacting the way people watch TV

* High willingness to pay for fresh content

Ericsson (NASDAQ: ERIC) ConsumerLab has released the results of its annual
study
“TV & Video Consumer Trend Report 2011,” showing that people are spending
slightly less time watching scheduled broadcast TV, and that they are
spending
more time watching streamed on-demand TV online. More than 44 (38) percent
of
the respondents reported watching internet-based on-demand TV more than
once per
week, while about 80 percent watch broadcast TV more than once per week.

Data was collected in Australia, Austria, Brazil, China, Germany, the
Netherlands, Russia, Spain, Sweden, Taiwan, the UK, the US and South Korea.
In
all, 22 qualitative and 13,000 quantitative interviews were conducted
representing almost 400 million consumers.

Anders Erlandsson, Senior Advisor at Ericsson ConsumerLab, says: “On-demand
viewing is increasingly popular, while broadcast viewing has remained as
the
most common way for people to watch TV. People want both broadcast and on-
demand
viewing to be available. TV and video have not been negatively affected by
the
internet in the same way that print has; we just watch TV in many more ways
than
we did before.”

The study also shows that social media usage has impacted the way we watch
TV.
More than 40 percent of the respondents reported using social media on
various
devices such as smartphones and tablets while watching TV.

“Our in-depth interviews – especially those in the US, which is a
frontrunner in
TV/video consumer trends – show how social media usage is impacting
viewing. The
majority of families combined TV viewing with the use of Twitter, Facebook,
texting, voice calls and forum discussions about what they watched. This is
particularly the case when watching reality shows and sports. This
communication
adds another dimension to the TV experience, as consumers found an annoying
reality show funnier when they were able to comment on social media about
-terrible- singers, -ugly- clothing or when your favorite team scores a
goal,”
Erlandsson says.

In terms of what consumers want most from their TVs, good quality remains
the
top factor and is more important than, for example, the availability of 3D
TV
and access to applications. The service consumers are most willing to pay
for is
getting fresh Box Office movies, that still run at the movie theaters,
directly
to the TV.

The survey also shows how many hours per week on average people are
spending
watching TV and how many percentage of the total viewing that is on-demand
content. People in Germany spend no less than 25 hours per week watching TV
and
Video, but only 28 percent of this content is on-demand. In Spain as much
as 44
percent of all TV viewing is on-demand.

Ericsson ConsumerLab-s trend reports focus on how consumers act and what
they
think about telecom and TV products and services, helping operators to
understand their subscribers and develop attractive revenue-generating
strategies.

Notes to editors:

Ericsson will exhibit at IBC in Amsterdam September 9-13.

Visit us at Hall 1.D61. If you are a journalist visiting IBC and want to do
an
interview about the TV report, please contact Ericsson Media Relations

IBC 2011 website

Our multimedia content is available at the broadcast room:

Ericsson is the world-s leading provider of technology and services to
telecom
operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and
provides support for networks with over 2 billion subscribers and has the
leading position in managed services. The company-s portfolio comprises
mobile
and fixed network infrastructure, telecom services, software, broadband and
multimedia solutions for operators, enterprises and the media industry. The
Sony
Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich
personal mobile devices.

Ericsson is advancing its vision of being the “prime driver in an
all-communicating world” through innovation, technology, and sustainable
business
solutions. Working in 175 countries, more than 90,000 employees generated
revenue of SEK 203.3 billion (USD 28.2 billion) in 2010. Founded in 1876
with
the headquarters in Stockholm, Sweden, Ericsson is listed on NASDAQ OMX,
Stockholm and NASDAQ New York.

Picture of graph Consumer TV and viewing habits:

Photo of Anders Erlandsson:

Picture graph Consumer activities while watching TV:

Press release PDF:

Summary of TV report:

This announcement is distributed by Thomson Reuters on behalf of
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(i) the releases contained herein are protected by copyright and
other applicable laws; and

(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.

Source: Ericsson via Thomson Reuters ONE

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FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
E-mail:

Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail: