ROCKVILLE, MD — (Marketwire) — 08/31/11 — MarketResearch.com has announced the addition of the new report “Tea and RTD Teas – US,” to their collection of Coffee & Tea market reports. For more information, visit .
This report explores the tea and ready-to-drink (RTD) tea market, which grew 31% from 2006-11, primarily on the strength of the RTD segment. The market continues to thrive on the pro-health perception of tea coupled with the fact that manufacturers have been savvy in bringing out consumer-preferred teas in innovative flavors and the convenient RTD format. Sales of tea and RTD tea nevertheless face a number of challenges, such as stagnant growth in two of its four segments and consumer trend away from mid-priced brands. This report addresses these and other issues and explores growth-driving opportunities including:
The current state of the tea industry — sales trends in the total market, as well as the four tea segments
The importance of having a premium brand in a portfolio to drive growth
Importance of packaging in attaining growth in the market
Prospects of Kombucha tea: before and after the recall
New tea products — claims and flavors exploration
Growing importance of the teen consumer
Importance of removing artificial sweeteners from RTD teas
Tea drinkers- attitudes toward sugar in RTD teas
Exploration of the growth prospects for single-cup tea pods
For more information, visit .
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Veronica Franco
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240.747.3016
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