TAMPA, FL — (Marketwire) — 08/30/11 — DataMentors LLC, the industry-leading, full-service data quality and management solutions company, announced the release of its drive time analysis solution, DataDrive. Drive time analysis identifies drive time from point A to point B based on actual drive time (minutes) versus radius (miles). It also takes into consideration urban and rural areas, construction zones and roads.
Drive time calculators, offered by several vendors in the market today, are often limited by speed and the number of locations which can be analyzed at one time. DataMentors- DataDrive offers an innovative alternative, quickly and accurately appending drive times to a customer-s entire database through DataMentors- proprietary software, DataFuse. “DataDrive provides speed and flexibility, enabling service-oriented enterprises to quickly utilize drive-time insights for decision support planning,” said Bob Orf, DataMentors- President and CEO.
Enhancing a company-s database with drive times provides enormous benefits for businesses. How far and how long it takes to get to your store or branch locations matters to customers, especially with the high costs of fuel and time limitations. Drive time analysis is also essential when planning new store locations or identifying potential customers.
“DataDrive has been highly anticipated by several of our current customers looking to maximize marketing opportunities, target resources, and increase competitiveness,” said Pete Giraldi, DataMentors- Senior Vice President of Sales and Marketing. “I expect the demand to be huge as more and more companies fully understand the huge benefits of this product.”
DataMentors is a provider of database preparation and marketing solutions, featuring DataFuse, PinPoint, ValiData, DataPoint, and DMConsulting. These services are used individually or as an integrated end-to-end turnkey database solution for a clean, highly granular and accurate 360-degree view of the customer through data validation, transformation, standardization and householding. Offered as either a customer-premise installation or ASP delivered solution, DataMentors leverages proprietary data discovery, reporting and analysis, campaign management, data mining and modeling practices, identifying insightful customer sales and marketing directions.
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