SAN MATEO, CA — (Marketwired) — 06/27/17 — , the real-time analytics platform that makes the traditional data warehouse obsolete, today announced that longtime technology chief financial officer (CFO), investor, and board member,, has joined Incorta–s advisory board.
During Epstein–s 30-year career as a CFO, he led financial operations for leading companies, including Oracle Corp., Nielsen–s MMI Group, and DoubleClick. Epstein currently is operating partner for — a global venture capital firm that invests in enterprise, consumer, and healthcare technology startups around the world — and serves as a board member and adviser for: Kaiser Permanente, one of the world–s largest healthcare companies; Shutterstock, a global marketplace for licensed imagery; and The Priceline Group, the world–s leader in online travel and the company recently named by Fortune magazine as the single best-performing stock in the S&P 500 for the last 10 years. Also, as a, Epstein teaches the lean startup methodology to engineers, to help ensure they build technology people want to buy.
“We–re thrilled to add, as Incorta–s newest adviser, someone with such an impressive and extensive financial background,” said, chief executive officer (CEO) and co-founder of Incorta. “Where to invest more — Product or Engineering, Sales or Marketing? Which key roles to hire, and when? When to expand internationally, and where to start? These business resource allocation questions are the kind of critical decisions technology companies our size need to make, yet few get to benefit from someone with Jeff–s rich and relevant experience. That — combined with the way he thinks through each situation, acknowledging every company is different and customizing his experience to best suit each unique scenario — makes him the perfect addition to our advisory board.”
Epstein will tap his experience in technology finance to help Incorta scale more quickly and effectively. He also will leverage his experience as a Fortune 100 CFO — and former business analyst — to help potential customers understand the immense and immediate business value that Incorta alone delivers.
“The key to being a good CFO is figuring out how to make your company more effective and efficient at everything it does. And the key to doing that is leveraging data to understand what happened in the past, what–s going on right now, and what–s going to happen in the future,” said Epstein. “I started my career as a business analyst, so I know firsthand the frustration analysts face when trying to access and understand the data they need to do their jobs. Unfortunately, not much has changed. It–s still frustrating, but now we–re dealing with data volumes thousands of times larger than when I was doing it.”
Epstein continued, “The Incorta tech team members have spent their lives figuring out how to more efficiently get data out of databases, and what they–ve built is amazing. Queries that previously took four hours now take only one second. And you easily gain that 360-degree view of past, present, and future that you need. That–s why some of the most sophisticated tech companies in world already use Incorta, and why I believe Incorta offers the world–s best enterprise analytics platform. I–m excited to be a part of it.”
With Incorta, organizations can more quickly and nimbly refine strategic business decisions, and make faster, better-informed decisions that improve business results, instead of struggling to manually analyze days-old business data using analytical tools that slow to a crawl when faced with billions of rows of data.
Incorta–s engine — an industry first — aggregates large, complex business data in real time and eliminates the need for costly join operations. This approach delivers true “information freedom” by enabling ad-hoc, self-service analytics. Incorta customers include one of the three largest consumer electronics companies, a top 10 U.S. university,, StitchFix, and — who all rely on Direct Data Mapping to gain secure, sub-second access to meaningful business insight.
Epstein joins existing Incorta advisory board members, head of user growth and analytics at Google;, founder and CEO of Endeca and Parallel Wireless;, former executive vice president (EVP) of Oracle–s Fusion Middleware and Java products;, former chief technology officer (CTO) for Scribe Software, now senior vice president and CTO for HealthcareSource;, former chief marketing officer (CMO) and EVP for Informatica, and current CMO of Ionic Security; and Walid Aref, professor of computer science at Purdue, whose research focuses on extending the functionality of database systems in support of emerging applications.
Elkady concluded, “Already this year, we led by (formerly Google Ventures),, and expanded our leadership team with the. I can–t wait to see what the rest of 2017 holds for Incorta.”
Incorta–s enterprise analytics platform aggregates complex business data in real-time, bypassing the need for a traditional data warehouse. Powered by the industry–s first Direct Data Mapping engine, Incorta provides unprecedented query performance and eliminates costly join operations altogether. Incorta reduces from months to days the time required to roll out new analytics applications, and reduces query and reporting times from hours to seconds. Backed by GV (formerly Google Ventures), Incorta is deployed in the Fortune 10, and powers analytics for some of the world–s largest and fastest-growing companies.
To learn the fastest way to what matters, visit or join the conversation on Twitter @incorta.
Emily Lewis
You must be logged in to post a comment Login