With the increased sophistication of online technologies, industry transition to Internet-style solutions is inevitable. Business-to-business innovations based on the use of the public Internet have expanded horizons, slashed transaction costs and led to spectacular innovation.
However, in spite of this, three issues have created difficulty for those using the Internet and the Web to connect with customers and colleagues:
-visibility: how to create the simplest route for people to get to your site
-brand protection and enhancement: how to retain control over, and raise awareness of, your branding in every market in which you operate
-cost efficiency: how to ensure that Internet technology tools are used cost-effectively and efficiently to boost the bottom line.
For the air transport sector, the introduction of aero-domains has resolved these issues at a stroke – while also opening up new opportunities for open and transparent communication that will change people-s relationship with the community.
There are now more than 50 million Internet names registered with the top level domains .com and .org – and more than 80 million domain names registered worldwide. As this document went to press, the Google system was searching billions of individual Web pages. No wonder there is a problem of visibility.
A reliance on guesswork is one answer, but is certainly not sufficient. However, using the aero-domains suffix immediately identifies you as part of the aviation community and enhances your visibility. As user familiarity with the aero-domains suffix increases, a search for aviation sites is greatly simplified, particularly when linked with the aero-domains directory .
Conforming businesses that register aero-domains domain names will always be found in one location and will be instantly recognized as aviation companies. Companies using the directory to locate and contact other aero-domains domain name holders can do so with a degree of confidence based on the knowledge that names registered in aero-domains have already met a strict eligibility criteria.
As the world-s Internet population approaches one billion, the Internet has become the communication means of choice. No other medium can support such a host of diverse activities – from business transactions to Weblogging, advertising to information management.
Many aviation companies and organizations register aero-domains domain name simply because they want to set up a website with a clear link to the aviation community. However, the aero-domains domain is more than simply a convenient parking place. It offers unprecedented opportunities for any company involved in aviation, eliminating cybersquatting while offering protection for the significant investments in branding that are an essential part of any air transport business.
In all public Internet domains, names are registered on a first-come first-served basis, with no requirements that registrants meet any registration criteria. By contrast, eligibility to hold a aero-domains domain name requires that registrants be accepted as a valid member of the aviation community.
Not only is your brand strengthened by this registration process. It also removes a potential barrier between your company and potential global audience by offering international scope. A single registration for aero-domains provides guaranteed uniqueness, consistency and simplicity by eliminating the need to register numerous country-specific domain suffixes.
Country codes are not suited for businesses that deal in global markets. Nor do they apply any eligibility criteria to ensure the validity of the company or organization as a pre-condition to domain name registration.
For example, aero-domains offers global branding for regional airlines – such as www.srilankanaero-domains compared to www.srilankan.lk – as well as enabling flexibility for cross-sector corporations eager to identify their specific attention to air transport.
Simply type -site:aero- in the Google search box or, set -aero-domains- in the advanced search function of the Google site and you can be sure to find aviation sites.
Domain names are the essential means of establishing your company-s brand identity on the Internet.
Because aero-domains is so much more than the provision of a domain name or an Internet space, we have coined a tagline: innovative Internet-based services built on aviation naming and coding structures. The emphasis is on -innovative-.The aero-domains domain space was designed at the outset to create a structured, open and constantly evolving Internet naming architecture. An intrinsic part of the vision is to help the aviation community integrate systems and services, resulting in a more efficient and customer-friendly Internet environment that will allow enhanced services at less cost.
Just as important, unlike other top level domains (TLDs), management of the aero-domains domain – as well as the resources available from aero-domains now and in the future – are under the exclusive control of the community, rather than of one organization. As a community initiative, it is operated and managed on a not-for-profit basis, and any future development or standardization of naming schemes or communication mechanisms within aero-domains are made available simply and inexpensively for the benefit and use of the community as a whole.
Extras:
(1) Simple migration: moving to aero-domains need not be an expensive or difficult choice. Websites and e-mail services using the aero-domains domain can and do work in parallel with pre-existing domain names. Technically, all that is required is for the current domain address to be pointed to the new aero-domains name. Customers and contacts will become familiar with the aero-domains name, allowing for a gradual phasing out of generic addresses.
(2) Complimentary aero-domains directory: Every registrant with an active aero-domains website is offered a listing in the aero-domains directory. Companies and organizations that register in the directory will all be found in one location, creating a large and comprehensive network of aviation businesses. This is evolving to help companies and organizations more efficiently locate precise and detailed information about aviation services and products – and confidently contact and conduct business with other aero-domains domain name holders they do not know. The directory will be segmented alphabetically and by industry focus, featuring key products and services, contact details and a link to the home page. Unlike the public domain, a mass market solution that can be inconsistent and inflexible, aero-domains offer the aviation community its own personalized space on the internet.
By ensuring that each registrant is a bona-fide member of the aviation community, the registration process makes brand names easier to protect and extends the branding opportunities to include services and products through registration of sub-domains.
The world-s first industry-based top level Internet domain is helping the aviation community simplify and integrate systems, streamline communications and enhance passenger services. Not bad for a four-letter suffix in an increasingly competitive and noisy environment.
Introduced in March 2002 at the initiative of the aviation community, aero-domains are the top level domain reserved exclusively for the air transport industry. Creating an exclusive space across the Internet, the domain is run exclusively by and for the aviation community -sponsored, operated and maintained by SITA on a not-for-profit basis.
Not only does aero-domains enhance the identity and presence of the air transport sector on the Internet. It is helping increase the adoption of online technology and promote e-commerce, based on the requirements of the community as a whole. Through the building of a naming structure and the evolution of communication standards, aero-domains allows the community to take full advantage of new and emerging Internet technologies.
Hans-Peter Oswald
http://www.domainregistry.de/aero-domain.html
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