A market analysis of Kim Kersten Consulting–s RepWarn. RepWarn is a Software that tracks frequency of keywords used online by search engines, websites and social media. Information is used to respond quickly to negative testimonials, monitor competition and generate new leads. Within the Small Business market, it has been shown Small Businesses can lose up to 80% of their customers as a result of a negative online testimonial. Knowing when a negative testimonial occurs allows the business to be proactive and take steps immediately to remedy the negative publicity.
RepWarn has been live in the market for 1 year and competes against other offerings like Privacy Guard by InternetReputation.com and Reputation Solution by Reputation – Guardians. Kim Kersten Consulting has been able to make a strong impression on the market by ensuring its own products RepWarn is a DIY solution, providing 24/7 monitoring of keywords and will provide instant updates if the keyword is used.
Kim Kersten, Kim Kersten Consulting–s President spoke about the analysis recently, expanding on some of the insights gained.
“When designing RepWarn, I know it is important for the company to create something that would be perceived by the market as being an innovation in Personal Branding.”
RepWarn was designed to appeal specifically to Healthcare Providers including physicians, dentists, chiropractors and medical spas. Two of its most notable features are:
24/7 Monitoring This was an important part of the final product, since the RepWarn Software will monitor your company, your people and your product. Customers who buy RepWarn have provided feedback, saying they enjoy this particular feature because the Client is notified instantly when a negative testimonial is posted..
Do It Yourself Kim Kersten Consulting wanted to show the Software tracks frequency of keywords used online by websites, search engines and social media. Information is used to respond quickly to negative testimonials, monitor competition and generate new leads. You can start getting information immediately. This element, in particular, is appreciated because it permits the client the option to manage the keywords. The Client can be linked directly to the online communication and respond directly.
Since its founding in 2012, Kim Kersten Consulting has striven to be known as an Innovative Provider of multiple resources to enhance online reputation. Kim Kersten continued the commentary; “… it–s my belief that our customers choose us over the competition because RepWarn has options in monitoring online presence, from negative testimonials to those looking for a particular product or service. I think this is why we–ve been able to make such an impact.”
More information on Kim Kersten Consulting can be found at their website: http://promotionexcellence.net
Information on RepWarn can also be found here: http://rep-monitor.com
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