PHOENIX, AZ — (Marketwired) — 02/01/17 — Impress Labs, the technology division of Kiterocket LLC, a world-class PR and creative marketing agency, today announced the hire of Eric Lawson to its fast-growing . Lawson brings nearly 20 years of technology and consumer PR experience, most notably at Microchip Technology, where he led the global in-house PR team for nearly 13 years.
“Eric–s proven corporate and agency communications experience includes a wide range of semiconductor, IoT, IT and consumer electronics companies,” said Amy Smith, director of the semiconductor and IoT practice at Impress Labs. “He has a demonstrated track record of successfully defining and delivering brand messages to garner visibility for his companies. We are fortunate to add Eric–s unique perspective and experience as a seasoned PR practitioner to our growing team of experts, particularly in light of our rapidly expanding IoT, electronic design and semiconductor client portfolios.”
Due to almost two decades as a marketing communications specialist, Lawson gained experience on both the agency and corporate sides, including positions at MSL Group and chip-makers Microchip Technology and ON Semiconductor. During his tenure at Microchip, he helped the company triple revenue to nearly $3 billion.
Media and industry analysts can contact Lawson at Kiterocket–s global headquarters in Phoenix: 480-276-9572 or .
Impress Labs, the technology division of Kiterocket LLC, is a world-class PR and creative marketing agency focused on helping solar, cleantech, life science and semiconductor companies reach their communications and business objectives. Our Creating Agents process specifically targets people who influence buying decisions and provides companies with a path to increased sales through brand development, creative expression and public awareness through well-executed PR and dynamic digital and social media strategies.
Eric Lawson
480-276-9572
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