VIENNA, AUSTRIA — (Marketwired) — 10/18/16 —
DIMOCO–s “Carrier Billing Market Special Greece” is the company–s eighth-market analysis study and shows the following user trends:
16.68 million handsets (including 42.6 percent of smartphones) are available on the Greek market.
Cosmote (with a market share of 43.05 percent), Vodafone (30.6 percent) and Wind (26.35 percent) are the three primary brands operating in the country–s mobile network. Overall, there is a total of 17.16 million mobile subscribers.
Mobile handset penetration is an impressive 154.7 percent, while credit cards penetration rate is 11.6 percent.
“Greece is one of the top five carrier billing markets,” said Gerald Tauchner, DIMOCO president & CEO. “Our local presence combined with our know-how and support gives digital content providers the chance to successfully expand their businesses to the Greek market.”
The report cited Price Waterhouse Coopers– “Entertainment and Media Outlook 2016-2020” on the future of the four main digital content segments in Greece, indicating strong growth across the board. Currently, eGames is the strongest segment in the market with 2015 revenues of 68.4 million euros. This sector will experience a growth rate of 1.6-times current numbers to reach 96.3 million euros in 2020, according to the report.
ePublishing is projected to be the largest digital content producer in Greece by 2020. In 2015, it generated 40.8 million euros in revenue. However, that segment, which includes e-books, e-magazines and e-newspapers, is expected to rise to 108 million euros in the next five years.
Home videos will enjoy the strongest growth, posting a 2.8-times increase in revenues from 9 million euros in in 2015 to 21.6 million in 2020. Digital music is looking to have a 1.8-times uptick in this period from 11.7 million euros to 18.9 euros.
All regional DIMOCO Carrier Billing Market Reports (Hungary, France, Germany, Italy, Poland and Spain, as well as its broader European report) can be accessed at .
DIMOCO is a payment institute for carrier billing, enabling almost one billion European subscribers to purchase goods and services from merchants and aggregators with their mobile devices and charge it via the operators– billing system.
DIMOCO and Juniper Research white paper: “The future of Carrier Billing in Europe” (2016)
Juniper Research (May 2016)
World Bank (May 2016)
Oanda (May2016)
VAT Live (May 2016)
PwC “Entertainment and Media Outlook 2016-2020”
DIMOCO Country Fact Sheet Greece
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Margit Anglmaier
DIMOCO Europe GmbH
Europaring F15/302, A-2345 Brunn am Gebirge
Tel: +43/1/33 66 888-2059
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