DALLAS, TX — (Marketwired) — 05/26/16 — Parks Associates hosted the final day of the company–s 20th-annual today in San Francisco with panel discussions moderated by the and featuring executives from companies throughout the IoT space, including Vivint Smart Home, Rovi, AT&T Digital Life, Schneider Electric, Comcast, and Hewlett-Packard. In the opening session “A Look at IoT 2.0,” , Director, Research, Home Controls & Energy, Parks Associates, discussed business models for the smart home.
“There are several alternative business models emerging for the smart home, including a two-sided business model, from companies such as EnergyHub and WattzOn, and open platforms, where Samsung, through SmartThings, has moved aggressively into this space,” Kerber said. “We had a near-universal agreement among CONNECTIONS speakers and attendees that partnerships are critical to success in IoT. By 2020, more than 24 million U.S. broadband households will have a smart home controller, making 2016 the ideal time for businesses to build the partnerships they need to achieve the vision of an IoT-enabled smart home.”
In his keynote “The Transition from Connected Home to Smart Home,” , Chief Strategy and Innovation Officer, Vivint Smart Home, presented the eight barriers to mass-market adoption of the smart home:
Lack of clear and compelling consumer use cases
Difficulty educating consumer through typical sales channels
Burden on consumer to understand interoperability
High up-front pricing
Difficulty of installation
Poor product and system reliability
Lack of post-install service
Security and privacy concerns
, held May 24-26 in San Francisco, brings together more than 650 attendees to examine the connected home ecosystems and the Internet of Things (IoT), including smart home, connected entertainment, connected car, and digital health technologies. On May 25, Parks Associates– entertainment and connected CE analysts and presented their top 10 list of disruptors in connected entertainment:
1. Virtual reality
2. Live streaming
3. Voice control
4. Pay TV as the new OTT
5. Devices as smart home controllers
6. Integrated discovery
7. Device makers and streaming services
8. 4K + HDR
9. Privacy and security of data
10. Redefining video game entertainment
“Virtual reality has the potential to have significant impact on many market sectors, particularly those that benefit from immersion and engagement,” Sappington said. “Despite the recent industry excitement around VR, overall consumer awareness of this technology is low. Yet, retailers are selling out pre-orders of some VR headset models, suggesting that adoption could jump in the near term. Five percent of U.S. broadband households say that they plan to buy a VR headset by the end of 2016. TV and movie producers, brands, and consumers are starting to create interesting virtual reality and 360-degree content, which will further drive interest, investment, awareness, and adoption.”
, Senior Vice President and General Manager, Discovery Business Group for Rovi, concluded CONNECTIONS with the keynote He said, “With so many different entertainment content options available to consumers today, service providers need discovery services that will power an even more personalized user experience. By streamlining discovery, users can easily navigate the growing number of content options while providers benefit from increased consumption.”
Additional CONNECTIONS topics included consumer privacy, media piracy, big data, and the emergence of voice as a key user interface, with Amazon driving this change through Echo and Alexa.
“As discussed in the –Risky Business: Piracy and Protecting Content in an OTT World– session on Wednesday, piracy of premium and pay-TV content can be successfully mitigated by technological means in combination with effective policies, business models catering to consumers– expectations, and ease of content discovery, navigation, and use,” said , CTO of Verimatrix. “Interestingly enough, the same digital rights management technology can be used to protect video from home security cameras as well as to guarantee the privacy and integrity of consumers– data collected from IoT devices.”
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Since 1986, the company has provided research and analysis to companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, consultation, workshops, executive conferences, and annual service subscriptions.
include Reception Sponsors CEL and Zonoff; Session Sponsors Icontrol Networks and PlumChoice; Lunch Sponsors Coldwell Banker and NXP; Silver Sponsors Alarm.com, Assurant, Asurion, Centercode, ROC-Connect, Support.com, ULE Alliance, WiZR, and ZigBee Alliance; Bronze Sponsors Audio Analytic, Ayla Networks, Cirrent, EVRYTHNG, Flextronics, Honeywell, HP, iQor, mnubo, People Power, PlanetEcosystems, WeatherBug Home, and Z-Wave; Program Guide Sponsor Vivint; Breakfast Sponsors Greenwave Systems and leakSMART; and Break Sponsors Home8, HomeAdvisor, Nortek Security & Control, State Farm, and Tyco.
For more information on CONNECTIONS, visit . The next Parks Associates event will be the , August 30 – September 1, 2016, in San Diego, followed by in Amsterdam, November 2-3, 2016.
To schedule an interview with an analyst or request specific research, contact Holly Sprague at , 720.987.6614.
Parks Associates– 20th-annual CONNECTIONS: The Premier Connected Home Conference will take place May 24-26 at the Hyatt Regency San Francisco Airport in San Francisco. CONNECTIONS hosts over 650 executives from the connected entertainment, IoT, and smart home industries and is focused specifically on business strategies to fully engage consumers in the connected home experience.
The event provides networking opportunities and insights from industry players in entertainment, mobile, and smart home market segments. Parks Associates– analyst team highlights consumer and industry research throughout the event, including technology adoption and trends, product and service forecasts, evaluation of new business strategies, and recommendations about technology innovations, strategic partnerships, monetization opportunities, and value-added services. Throughout the three-day event, sponsors offer tabletop demos during networking events, spotlighting new technology innovations and services.
For more information, visit .
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