BRUSSELS, BELGIUM and REDWOOD CITY, CA — (Marketwired) — 05/26/16 — Selligent, the world–s leading independent provider of 1-to-1 , announced the winners of the 4th annual Selligent Awards, celebrating the most innovative and effective client campaigns powered by Selligent–s omnichannel marketing platform. Award winners were announced at the , which took place from May 18 to 20 in Lisbon, Portugal, with more than 235 attendees including leading consumer brands from countries across Europe and the US.
Selligent clients were invited to submit case studies for the awards in nine categories that embody various aspects of a consumer-first approach to relationship marketing. Selligent also announced three headline awards for Partner of the Year, Consumer First and Campaign of the Year, which was awarded to MyWay, the leading Dutch chain of pre-owned car dealerships. The MyWay campaign featured funny viral tools for students leaving for university to “e-blackmail” their parents into buying them a car, creating engagement with these two key groups of consumers during their purchase decision process. The City of Lyon, France won the Consumer-First Marketing Award as well as the public award for Best Campaign for using the Selligent platform to put an array of citizen services online, including school registration for 40,000 students, using real-time data to ensure accurate information was available to parents and administrators at all times. The French agency Publicis ETO was selected as Partner of the Year based on the success of many collaborative projects with mutual clients.
Winners of the awards are:
Campaign of the Year – MyWay
Consumer First – City of Lyon
Partner of the Year – Publicis ETO
Best Campaign (public vote) – City of Lyon
Creative – MyWay
Marketing Innovation – ING
Data Driven Content – Samsung
Acquisition, Lead Generation – Coolblue
Omnichannel – ASDA
CRM Loyalty – Ahold/Albert Heijn
Automation/Efficiency – Edenred
Mobile – Samsung
Social – Cinesa
to view the award winning case studies.
“We are honored to receive both the Selligent Consumer First award and the Public award for the Campaign of the Year, which highlights our focus on citizen and user needs and acknowledges the substantial progress achieved in our organization. Selligent has been an integral part of our user marketing strategy, helping us achieve a citizen-centric approach through contextual relevance and authentic communication,” said Guy Corazzol, Deputy Mayor in charge of the Citizen relationships at the City of Lyon (Ville de Lyon). “The agility we get through the Selligent platform enables us to adapt quickly to new user behaviors and expectations as technology changes the way organizations and citizens interact.”
“I was pleased to see the innovative digital marketing campaigns that so many Selligent clients submitted for this year–s awards,” said Martin Nitsche, President of the German Direct Marketing Association. “I enjoyed evaluating so many brands that are focusing on integrity, empathy and relevance to engage their customers.”
“The Selligent Awards were a success for clients and for our company from start to finish,” said Andre Lejeune, CEO and co-founder of Selligent. “Our clients submitted a wide array of innovative campaigns that make great use of our relationship marketing platform. It was a real thrill to see how our company is able to help brands and other organizations communicate more effectively with people in so many ways across so many channels.”
Selligent is the world–s leading independent provider of relationship marketing solutions, powering customer relationships for , , , and more than 700 other major brands in retail, travel, automotive, publishing, and financial services. Featuring enterprise-strength performance, Selligent–s technology leads the industry in data management, campaign orchestration, and audience analytics. Selligent increases conversions and enhances engagement for mid-market to enterprise B2C marketers with its ability to deliver integrated, customer-centric experiences across email, display, mobile, and social.
Selligent serves more than 30 countries globally, including more than 75 agencies and MSPs. Selligent has offices in Silicon Valley, New York, London, Belgium, Paris, Munich, Barcelona, and Australia. Learn more at and connect with the team at , , and our .
Emily Riley
WIT Strategy
(914) 330-1128
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