LAS VEGAS, NV — (Marketwired) — 05/23/16 — (OTC PINK: PNOW), parent Company of the Central American-Caribbean online travel Agency (OTA) (), announced today, that the overall response from Expotur 2016 has proven to be overwhelmingly successful for the Company–s OTA, as nearly 100 hotels and tour providers have expressed interest in aligning with Oveedia; an effort to spur tourism in Costa Rica and the Central American-Caribbean region of Latin America (LATAM).
“The response at Expotur 2016 was even better than we expected,” stated Melvin Pereira, President and CEO of Pure Hospitality Solutions. “With a team of delegates representing Oveedia at the event, we were able to speak with and secure the interest of nearly 100 hotels, vacation properties and tour operators throughout Costa Rica and other Central American countries; having already begun to incorporate new –Featured Properties– onto our database.”
Management anticipated that this event would act as a catalyst for the Affiliate Marketing Program–s momentum; focused on adding between 60 and 100 properties monthly [beginning July] – during the program–s initial phase. What management didn–t expect, however, was for there to be such a strong connection between Expotur–s overall theme and Oveedia–s business model. This made for an incredible launching pad for the Affiliate Marketing Program (“AMP”), allowing Pure to see its brand–s database potentially reach its monthly quota in a single week. Should this momentum continue, Oveedia–s AMP will move into the 2nd phase, prior to the Company–s official engagement of an international marketing firm that will rapidly grow Oveedia–s database. Further, management contends that this momentum should help substantiate a strong, long-term Enterprise Value for the Company.
Mr. Pereira concluded, “We learned many things at Expotur 2016; including the fact that there is a major movement to bring commercial awareness to Central America, grow the region–s tourism market and strengthen the individual economies throughout the region. Oveedia, is now at the forefront of this endeavor, providing the entire region with a –home-grown– platform to market, promote, advertise and book tourism. So, it makes sense that we attracted the participation of nearly every –presenter– at Expotur 2016. We expect to meet and surpass our monthly quota of the AMP–s first phase, and will continue adding to Oveedia–s –Featured Hotels–, proprietary database, on a weekly basis.”
PURE provides proprietary technology, marketing solutions and branding services to hotel operators and condominium owners. The Company–s vision is to build competitive operations in the areas of (i) online marketing and hotel internet booking engine services, (ii) hotel branding and, (iii) own, operate and in some instances develop, boutique hotels under the new, “by PURE” brand. PURE is the creator of Oveedia (), the online travel hub.
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Safe Harbor Statements in this news release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new or existing products, capital resources and future financial results are forward-looking. Forward-looking statements involve risks and uncertainties which may cause the Company–s actual results in future periods to differ materially from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of the Company–s customers, competition and other factors discussed from time to time in the Company–s filings with the Securities and Exchange Commission.
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