RESTON, VA — (Marketwired) — 05/05/16 — , the leading provider of franchise management software, today announced the appointments of Tom van Gorder as Executive Vice President, Global Sales and Tracey Moon as Vice President, Marketing. By ushering in new executives to its leadership team, FranConnect is investing in the company–s future. These investments will drive growth allowing the company to better serve the long term needs of its customers.
“We are very fortunate to have individuals of this caliber as members of our leadership team who will play integral roles in accelerating our growth during an important time in our market,” said Christopher Fountain, CEO. “Both Tracey and Tom bring diversity of experience and complementary skills that will drive results. They share an entrepreneurial spirit and deep expertise in their individual fields that sync with where FranConnect is now and, more importantly, where we want to take the company.”
Prior to joining FranConnect, Tracey held leadership roles at global organizations such as Brillio, GANTECH and Cognizant Technology Solutions, where she led strategy planning and execution, product positioning and launch management. Her experience also includes leading integrated marketing communications, advertising and promotional campaigns designed to reach business customers around the world. As FranConnect–s Vice President, Marketing, she will be responsible for the strategic planning and execution of the company–s marketing, branding, and customer outreach programs.
Tom is a seasoned sales and business development executive with 20-plus years– experience at leading technology and information publishing companies. Prior to FranConnect, he was Senior Vice President of Worldwide Sales and Channels for Arxan Technologies, the market leader in application security. Tom has held senior management roles at companies such as Macrovision Corporation, Current Analysis, and VeriSign, Inc., where he identified and created strategic partnerships that enabled leverage for driving revenue and company growth.
For more information on FranConnect, visit .
FranConnect provides proven franchise management software to more than 600 brands and 110,000 franchisees including multi-unit operators and area developers. The company–s customers rely on FranConnect to grow the number of units and make them more successful. Only FranConnect comes with Franchising Built-In — exclusive functionality and best practices for the entire franchise lifecycle — so franchisors can more effectively manage, track and run their business. For more information, visit .
Beth Trier
Trier and Company for FranConnect
1-415-285-6147
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