Platformly, a new online company that specializes in running the backend of a client–s business, has launched a report hub on marketing automation and new business growth case studies that can help increase conversion. The first report focuses on the importance of segmented email campaigns, which have a 59% higher success rate than non-segmented campaigns, with further reports set to break down other aspects of online business growth.
More information is available at: http://platform.ly/blog/segment-email-list.
Platformly is an online service that helps businesses to organize marketing on multiple channels all in one place, including email, social media, and website marketing. It has a contact management system, can track conversion rates, and offers full reporting on every aspect of users– businesses. The new report hub will offer free guidance on how users can more effectively manage their online business and increase conversion.
The new report on email list segregation reveals one way businesses can better their online marketing campaigns. The report reveals how everyone on a business–s subscriber list is different, with unique hobbies, and each person will be interested in different topics. For this reason, bombarding everyone with one email will inevitably mean numerous people will avoid clicking on it, because the topic doesn–t appeal to them. Email list segregation allows users to filter their customers by backgrounds, interests and desires, so that businesses can send them emails they will be interested in.
This creates a feeling of unique user experience, and emails will be less likely to be seen as junk mail. Email marketing company MailChimp discovered that segmented email campaigns are clicked on 59% more than non-segmented emails, because customers prefer personalisation.
The report also reveals the first step to creating a segmented email list or email campaign by signing up for online email marketing software, like MailChimp, Aweber, or Campaign Monitor and explains the pros and cons of each service. Another new option though is, can [simply use –Platformly–](http://www.platform.ly/) that covers all of this.
The report then helps users with a working email list to begin segmenting their targets. The report details the type of segmentation necessary for each type of business. The new report outlines popular methods including using user activity, interest groups, or merge fields to segment the email list for maximum response rate. The Platformly report also lists 15 further methods to get the best out of each email.
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