SEATTLE, WA — (Marketwired) — 03/21/16 — Usermind, builder of an orchestration platform for business operations () teams, today introduced the first customer journey automation solution that helps companies define and automate all phases of their customer lifecycles to improve revenue, retention and profitability. Built for the nontechnical user, Usermind makes it simple to integrate marketing, sales, operations, customer success and finance applications, map data between them, automate end-to-end processes, measure the impact of processes on business outcomes and take instant action to improve them.
“Our security product is all about providing end-to-end visibility and control for our customers– networks,” said Jennifer Johnson, Chief Marketing Officer at Tanium. “Usermind brings the same kind of end-to-end power to our marketing technology stack, helping us automate and optimize our customer journeys.”
As companies adopt SaaS platforms and digitize their operations for greater speed and agility, customer journey mapping has become a standard practice. But the real challenge lies in converting a customer journey map into repeatable end-to-end processes. With Usermind, companies can:
Integrate enterprise applications and data stores that support the customer lifecycle, including marketing automation, sales force automation, CRM, usage analytics, collaboration tools and more
Define key business entities like customers, products and partners, and map all related data to them, across all systems
Automate end-to-end processes using triggers and actions in any connected service to deliver a real-time, personalized customer experience
Get impact analytics and insight on how each process drives desired business outcomes, and rapidly experiment on processes
Driven by interviews with over 200 marketing, sales and operations leaders, Usermind was purpose-built to solve the challenges of customer lifecycle management and cross-functional team alignment. Digital innovators such as Tanium, Tallie, CloudFlare, TUNE and Xamarin rely on Usermind to automate and optimize key phases of the customer journey, including SaaS trial optimization, sales funnel governance, customer onboarding/upsell/renewal and order-to-cash automation.
“Standalone SaaS applications don–t provide a complete customer journey. Without mapped and connected data across all our enterprise apps, we wouldn–t have a connected view of our customer,” said Chris Farrell, CEO of expense reporting application provider Tallie. “Usermind connects our systems and business logic so we can identify the patterns that help us treat every customer how they want to be treated. Now we can tell who will benefit from a more self-service experience, and who needs a high-touch process with a sales rep. With Usermind, we can experiment on when and how to reach out to our customers, get analytics on these interactions, and take immediate actions that improve conversion and retention.”
Usermind provides the first unified platform for orchestrating business operations (BizOps). With Usermind, companies can define and automate all aspects of their customer lifecycles to improve revenue, retention and profitability. Built for the nontechnical user, Usermind makes it simple to integrate enterprise applications, map data between them, automate end-to-end processes, measure the impact of processes on business outcomes and take instant action to improve them. With a BizOps infrastructure in place, operations teams can manage what really matters, shifting from tactical management of leads, opportunities, and invoices to strategic management of customer, partner and product lifecycles. Founded in 2013, Usermind is based in Seattle and backed by Andreessen Horowitz, CRV and Menlo Ventures. Visit us at or on Twitter:
Nicole Pitaro
Bhava Communications for Usermind
630-532-8879
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