Sayhadergi.com has recently ramped up sales as they have created a new persona for beta testing. The historical approach to beta testing has been to give access to a software application or web application before it goes to market. With the new generation of ecommerce businesses looking for testing that goes beyond just the software, the website is offering essentially “brand testing,” which incorporates every aspect of a buyer–s journey for up and coming businesses or legacy companies who are upgrading their platforms.
“Beta testing has come a long way and there is a growing demand for testers to be versed not only in software, but who can follow the entire journey as a customer,” says Dergi. “This means using the application, purchasing items, waiting for them to arrive, opening, then using the products.” Every milestone of the testing process will be recorded and measured against the success metrics as provided by their clients. “We–ve grown this side of the business after losing some accounts after the software was completed. We started getting requests for –mystery shoppers– to interact with brands at every level, mainly ecommerce,” says Dergi.
The move comes on the heels of some major accounts they–ve garnered in the mobile and web applications arenas. The testers will be looking at everything from user experience and interface to actual brand sentiment. The goal of this testing will be to ultimately provide their clients with a full service approach to creating a fully functional business model that works from any geo-targeted region. Testers are available world-wide and have proven very useful in countries outside the US. According to the website, “Some fulfillment companies are much faster than others, and this is just one aspect of the intelligence that helps companies make hard decisions about their processes.”
[Sayhadergi.com](http://www.sayhadergi.com) was recently funded and began operations to educate existing testers on new strategies. They are looking for testers who will be given credit cards to make purchases, interact with the applications, and document all activities. Any interested parties must have good credit and be knowledgeable of ecommerce platforms and web applications. Visit their website for more information.
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