16 March 2016, Portomaso, Malta & Buenos Aires, Argentina — HAUD, the industry leader in telecoms security and revenue assurance, has announced the opening of a new office in Buenos Aires, Argentina, in collaboration with leading technology consultancy, MS Consultora. The office opens as HAUD experiences significant international growth and will provide support and advice on SS7 security and fraud prevention for mobile network operators (MNOs) in the CALA region.
CALA is one of the world’s fastest growing mobile markets, with over 718[1] million mobile connections provided by approximately 80 MNOs. With a current penetration rate of only 52 per cent of the population, sustained growth is predicted to continue, with 890 Million connections forecasted by 2020[2].
HAUD provides MNOs with a range of products and services including an SS7 and SMS Firewall Solution, ensuring A2P messaging revenue assurance and improved customer experience through the elimination of fraud and spam traffic. HAUD’s traffic audit service gives operators insight into the exact nature of traffic passing through their networks, and provides accurate forecasts of potential revenue that can be recovered by blocking grey and simbox routes. A Managed Service is also available, giving reassurance to MNOs that their networks are under constant control.
Claire Cassar, CEO HAUD, said: “Extensive research has shown that the Latin American telecoms market has so far not yet capitalised on the A2P messaging opportunity and that the region is also exposed to considerable levels of telco fraud, with some types that are unique to the region. Working with MS Consultora allows us to leverage expert knowledge of the local market and reach an established audience.
“HAUD’s solutions can bring value to operators in this market by helping them to stay in control of their network integrity and wholesale revenues while improving the overall customer experience through the elimination of spam and fraudulent traffic.”
Miguel Serrano, President, MS Consultora said: “As competition intensifies in the Latin American telecoms sector, there is a growing appetite for security and revenue assurance services. HAUD’s proven international track record in delivering secure and profitable firewall deployments has already generated interest in the region.
“Buenos Aires is the ideal location from which to enter the CALA market and is a pivotal hub for the telecoms industry in the region.”
Headquartered in Malta, HAUD also has other regional offices in UAE, Singapore, Croatia and Luxembourg.
[1]Data from GSMA: http://www.gsma.com/newsroom/press-release/gsma-study-highlights-mobile-broadband-and-smartphone-latin-america/
[2]Data from GSMA: http://latam.gsmamobileeconomy.com/
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