DALLAS, TX — (Marketwired) — 03/15/16 — Parks Associates announced this week members of its analyst team are speaking at focused on the growth of the consumer-based IoT market and the impact of connectivity on residential products and services. The firm reports strong consumer interest and purchase intentions for connected products but ongoing concerns about the privacy and security of their household data.
“We are excited to participate in important industry events that highlight the core issues of mobile connectivity, wearables, connected cars, and digital media,” said , President, Parks Associates. “The convergence of ecosystems in the connected home creates multiple crossover use cases for all companies active in consumer technology and also creates a premium for market intelligence to ensure each player approaches consumers with the correct business strategy. These events offer excellent opportunities for Parks Associates to share our consumer research and vision for the IoT.”
Parks Associates research shows 19% of U.S. broadband households currently own a smart home product and over two-thirds own an Internet-connected entertainment device. Over three-fourths of households in total are very concerned about data security and personal privacy when using connected devices, with the top concerns including viruses, spyware, and identity theft.
Analysts will participate in the following events:
Stuart Sikes, President, Parks Associates, will moderate the panel “How to Win in the Smart Home” at , at Levi–s Stadium in Santa Clara, California, on Wednesday, March 16, at 2:30 p.m. This session will examine key lessons in developing successful connected solutions and address key challenges of the smart home: complexity, adaptability, and cost. Participants include David Isbitski, Chief Evangelist, Alexa and Echo, Amazon; Anoop Mohan, SVP, Product, SmartThings (now part of Samsung); Chris Kim, VP of Product, August; Rawlson King, Communications Director, CABA; Tim Ensor, Head of Connected Devices, Cambridge Consultants; and Jayanth Krishna, General Manager, Short Range Wireless Technology, Mindtree.
, Director, Health & Mobile Product Research, Parks Associates, will chair the Wearable Disrupt Track, starting at 1:30 p.m. on March 16, at the , hosted in London. This track includes keynotes from Misfit Wearables and Samsung Semiconductors and sessions featuring executives from Beddit, Accenture Wearable Technology Practice, Resonance Design, AliveCor, ETH-Zürich, Cambridge Consultants, Eleks, Bittium, and Epson.
, Director, Research Quality & Product Development, Parks Associates, will moderate the sessions between 3:30-5:00 p.m. at on March 16 in Detroit. Autonomous Car Detroit brings together key stakeholders to network and exchange knowledge with the aim of identifying a roadmap for the future. Participants in Kent–s sessions include Jeff Zuraski, Director of Future Engineering, Nexteer Automotive; Dave Anderson, Senior Manager Automotive Integration – Automotive Business Unit, NVIDIA; Chaminda Basnayake, Principal Engineer, Renesas Electronics; and Joel Hoffmann, Automotive Business Development Consultant, Open Mobile Alliance.
, Senior Research Analyst at Parks Associates, will present at , Texas, on March 15, 12:30-1:30 p.m. during the session “High Definition Audio: FLAC or Fluke?” Participants include Julien Simon, VP Label Rel & Music Rights USA, Deezer; Kristen Bender, Senior Prod Manager Music, Sonos; Oana Cornis-Pop, VP, Digital Strategy & Business Development, Warner Music Group; and Vince Bannon, VP-Ent Partnerships & Dev, Getty Images.
Parks Associates will also host the twentieth-annual , May 24-26, in San Francisco. At this key IoT conference, the firm–s analysts and leading industry executives will examine the successful use cases and emerging business models to engage consumers and grow revenues in the converging connected entertainment, IoT, and smart home industries. Visit for more information.
To schedule an interview with an analyst or request specific research, contact Holly Sprague at , 720.987.6614.
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
The company–s expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.
Each year, Parks Associates hosts industry webcasts, the CONNECTIONS Conference Series, Connected Health Summit: Engaging Consumers, and Smart Energy Summit: Engaging the Consumer.
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Holly Sprague
Parks Associates
720.987.6614
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