DALLAS, TX — (Marketwired) — 02/04/16 — Parks Associates today announced new consumer research from , a survey of 10,000 U.S. broadband households, revealing that 36% of consumers would participate in an energy program offering a free product, tied for the most popular incentive alongside payment for non-use of electricity during peak times. Analysts will discuss this new research with more than 350 industry leaders at the , February 22-24, 2016, in Austin, Texas.
“Finding the right mix of incentives is a key building block in broadening adoption of energy programs,” said , Director, Research, Home Controls & Energy, Parks Associates. “Co-marketing agreements can dramatically expand the reach of utility marketing efforts, and several non-monetary incentives can expand program participation. For example, 29% of U.S. broadband households are likely to participate in an energy program in exchange for a detailed breakout of the major sources of energy consumption in the home.”
Executives from Nest, SMUD, Northeast Energy Efficiency Partnerships, and ERCOT will join Parks Associates to discuss strategies that leverage the installed base of smart products to meet demand response (DR) program goals, as well as the impact of these partnerships on utility business models, during the The session, Tuesday, February 23 at 3:00 p.m., features the following speakers:
Andy Baynes, Energy Partnerships, Nest
Denver Hinds, R&D Project Manager, SMUD
Claire Miziolek, Market Strategies Program Manager, Northeast Energy Efficiency Partnerships (NEEP)
Peter Taylor, Vice President of Products, WeMo/Belkin
Paul Wattles, Sr. Analyst, Market Design & Development, ERCOT
“Information innovation is rapidly advancing opportunities for utility and consumer technologies to link up,” said , R&D Project Manager, SMUD. “Collaboration is essential to maximize the shared customer value of smart energy solutions.”
“Smart home technologies and home energy management systems offer a wide range of significant opportunities for utilities,” said , Market Strategies Program Manager at Northeast Energy Efficiency Partnerships (NEEP). “These systems can provide benefits in efficiency, demand response, distributed energy resources, as well as measurement and verification, and sit poised as the tools to evolve residential efficiency programs.”
Southern California Edison, PlanetEcosystems, Opower, and ROC-Connect will join Parks Associates analysts for the Tuesday, February 23 at 1:00 p.m. The following speakers will address new ways for utilities to interact with customers and strategies to engage households in energy programs:
Mauro Dresti, Manager Mass Markets, Southern California Edison
V. Rory Jones, Co-Founder and Chief Executive, PlanetEcosystems
Josh Lich, Director of Product Marketing, Opower
Kevin Meagher, SVP Business Development, ROC-Connect
“To maximize the effectiveness of efficiency and other initiatives, it is important that utilities orient programs around customer value — and to properly understand how customers perceive value. Oftentimes, the smallest emotional trigger is much more powerful than the obvious big-dollar reward,” said , Co-Founder and Chief Executive, PlanetEcosystems.
“Ownership of smart home devices is trending upward, but the industry needs to take an active role in order to realize the full potential of energy solutions in the consumer IoT,” said , SVP Business Development, ROC-Connect. “Smart Energy Summit is the best annual event to discuss the changing demands of consumers and analyze energy strategies in the smart home.”
include executives from EnergyHub, NRG, and Schneider Electric. include Tendril, EnergyHub, Honeywell, Powerley and DTE Energy, Affinegy, ecobee, PlanetEcosystems, WeatherBug Home, WSI, Z-Wave, Schneider Electric, State Farm, Tyco, and WattzOn.
the event include Advanced Energy Economy, IoT Consortium, Antenna, Antenna Systems & Technology, Conference Guru, Engerati, FierceEnergy, GreenButton Alliance, HomePlug Alliance, HomeToys.com, ISE Magazine, IoT Today, Israeli Smart Energy Association (ISEA), KNXtoday, Northeast Energy Efficiency Partnerships, Open Interconnect Consortium, OpenADR Alliance, Remote Site & Equipment Management magazine, SmartGridNews, SmartGridSpain, Smart Grid Today, TD The Market Publishers, TREIA, Utility Dive, Utility Post, and WSN Buzz.
Information about the Smart Energy Summit can be found at . Press passes are available at . To schedule a meeting with an analyst or speaker or to request materials from the energy conference, please contact Holly Sprague at or 720.987.6614.
examines the expanding market for the smart home and the role of energy solutions within the Internet of Things, including connected devices, energy management, utility services, and home control platforms and services.
Smart Energy Summit addresses strategies for utilities, service providers, retailers, and manufacturers to expand and monetize their energy offerings by engaging consumers, developing new business models, and creating unique partnerships.
The summit agenda features thought leaders representing utilities, state and national regulators, telecom and security companies, retailers, and OEMs presenting on the state of the market and the emerging consumer and business opportunities.
The seventh-annual Smart Energy Summit will take place February 22-24, 2016, at the Omni Hotel in Austin, Texas. Follow the event on Twitter at @SmartEnergySmt and on the . For information on speaking, sponsoring, or attending Smart Energy Summit, visit .
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Holly Sprague
Parks Associates
720.987.6614
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