PORTLAND, OR — (Marketwired) — 02/02/16 — , the leading provider of marketing automation for mid-sized businesses announced the appointment of Tom Cameron as Chief Revenue Officer to lead and scale the global sales organization. Tom–s appointment is part of a larger effort to capitalize on Act-On–s business momentum — adding key leadership roles to scale the business for its next phase of growth.
This appointment follows a year of impressive customer growth across a range of industries, demonstrating the widespread adoption of marketing automation beyond the traditional technology company. New customer wins include the Dallas Mavericks, University of Iowa, VetSource, VIA Motors and WalkMe. Act-On has also significantly grown its customer install base in EMEA, with recent wins from Avanti Broadband, Hilding Anders and Reed & Mackay. The latest further corroborates this: companies adopt Act-On for its ease of use and time to value, and benefit from its industry leading customer support.
With 3,000+ customers today, Tom will focus on expanding Act-On–s customer base and bringing increased value to the users. He will also be responsible for driving the efforts to scale the business and identify new opportunities for growth.
“Tom is a SaaS sales veteran, and we couldn–t be more excited to have him on board,” said Andy MacMillan, CEO of Act-On. “His wealth of sales and operations experience will be instrumental in scaling the business and accelerating our already strong growth trajectory, and his background in customer success will ensure we deliver one of the best-rated customer experiences in the industry.”
With over 20 years of sales and operations experience at the global level in both startup and enterprise organizations, having most recently joined Act-On from Cloudwords as CRO, and before that Autodesk as Vice President of Worldwide Sales, Tom has the DNA Act-On needs to accelerate its position from emerging growth leader to industry leader.
Tom will look to grow the sales organization and hire key leadership roles over the coming months to support Act-On–s global go-to-market strategy as well as further reinforce Act-On as the de facto marketing automation platform for B2B CMOs.
Concludes Tom, “The team has done a tremendous job growing the business to where it is today, and I look forward to playing a key role in accelerating that growth and expanding into new markets.”
To learn more about Act-On and its executive leadership team, visit .
Act-On Software provides the complete marketing engagement platform for the 21st century business. Simple to operate but powerful in its results, elegant in its user experience and comprehensive in its functionality, Act-On–s cloud solution powers 3,000+ companies in their acquisition, retention and expansion marketing efforts. Act-On supports an open marketing ecosystem with native integrations to all major CRMs and pre-built connectors to third party applications. Act-On offers a best-in-class professional services team, dedicated customer support, and the APEX ecosystem of partners to provide clients with the resources they need to achieve business success. Act-On has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit .
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