REDWOOD CITY, CA — (Marketwired) — 01/25/16 — , the leader in cloud-based enterprise performance management (EPM), today announced the appointment of Ben Plummer as Chief Marketing Officer. Ben brings decades of experience in technical sales, product management, marketing and business development to Host Analytics as the company continues to disrupt the traditional EPM market. World-class organizations are increasingly turning to Host Analytics for complete EPM functionality with more rapid deployment, lower overall costs and greater finance empowerment compared to on-premises EPM solutions.
Ben Plummer has more than 20 years of experience, recently serving as the marketing and business development executive on management teams that have redefined markets and relaunched struggling companies through acquisition and aggressive rebranding and positioning efforts. For the past three years, Ben served as CMO and senior vice president of strategic alliances for Datawatch Corporation, where he led a successful rebranding and repositioning of the company, evidenced by three consecutive years of double-digit revenue growth and Datawatch–s appearance in Gartner–s Magic Quadrant Report for Business Intelligence and Analytics Platforms for the first time in 2015.
Prior to that, Ben led the development of a new business unit at IBM supporting mid-market customers for its Business Intelligence product portfolio from 2008 to 2012. His role at IBM began when he was the chief marketing officer for Applix Corporation, from 2006 through its acquisition by Cognos, which was also subsequently acquired by IBM in 2008. Ben has also held CMO roles at OutlookSoft Corporation and Convera, as well as several senior executive operational roles at Cognos including SVP of global marketing.
“We–re very excited Ben has joined the Host Analytics team,” said Dave Kellogg, CEO at Host Analytics. “He brings a unique blend of EPM industry knowledge and operational marketing skills that allows him to understand the value that Host Analytics brings to customers and will help us evangelize these values to the marketplace.”
“I am thrilled to have the opportunity to join such an experienced and dedicated executive team,” said Plummer. “Finance–s role inside forward-thinking companies is changing for the better and Host Analytics is at the forefront of delivering cloud-based EPM solutions that will help make finance a strategic business partner to the entire organization.”
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Host Analytics is the leader in cloud-based enterprise performance management (EPM), offering a suite of financial applications for modeling, planning, consolidation, reporting and analytics. World-class companies like NEC, Burlington Coat Factory and Sanmina trust Host Analytics to power their strategic financial systems. Host Analytics is a fast-growing, private company backed by leading venture capitalists and is headquartered in Silicon Valley with customers in over 90 countries.
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Jason “JT” Tidwell
Host Analytics
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