DALLAS, TX — (Marketwired) — 12/17/15 — today reporting 25% of OTT video subscribers in U.S. broadband households plan to upgrade their broadband service in the next 12 months. Only 7% of consumers who watch video exclusively on television plan to upgrade their pay-TV service in the next 12 months, compared to 22% of consumers with above-average viewing on all platforms, including computers and mobile devices.
Parks Associates and industry executives from AirTies Wireless Networks, Comcast, Gracenote, Lynx Technology, Sling TV, and TiVo will examine the roles of multiscreen use and OTT consumption in driving service upgrades during , January 6-7 at CES® 2016 in Las Vegas. The session “Cloud-based CE and Virtualization” will examine changes in CPE product design and deployment as the OTT, broadcast, and pay-TV worlds converge in a virtual space.
“Evolving usage habits around multiscreen viewing are shaping all aspects of the industry, including service delivery, content production, and the devices consumers use to access content,” said , Director of Research, Parks Associates. “Today, one-third of broadband households that own three or more connected devices state that they are likely to upgrade their broadband service in the next 12 months. These high-speed connections will enable improved experiences, encouraging consumers to spend even more time with connected entertainment.”
Sappington will moderate the at 1:10 p.m. on January 6, with the following speakers:
Scott Boyarsky, Vice President, Product Development and Planning, Comcast
Bulent Celebi, Co-Founder and Chairman, AirTies Wireless Networks
Rich Cusick, General Manager, Video, Gracenote
Jim Denney, VP of Product Management & Strategy, TiVo
John Driver, CEO, Lynx Technology
Ben Weinberger, Senior Vice President, Chief Product Officer, Sling TV
will be held in the Venetian Hotel, Level 4, Room Marcello 4501. Sponsors of CONNECTIONS Summit include Cirrent, F-Secure, Affinegy, AirTies, Alarm.com, Carrier, CSS Corp, EVRYTHNG, Greenwave Systems, Icontrol Networks, MivaTek, NXP, PlumChoice, Radialpoint, ROC-Connect, Support.com, ULE Alliance, Vivint, WeatherBug Home, and Zonoff.
For information on CONNECTIONS Summit, contact or call 972-490-1113. Follow the event on Twitter at @CONN_Summit and #CONNSummit16. During CES, visit Parks Associates at booth # 70,959 in the Sands. Registration for CES is at .
Registered CES media can request a press pass for CONNECTIONS Summit at . Contact Holly Sprague, , to meet with an analyst.
is an annual research and industry event hosted by international research firm Parks Associates at CES in Las Vegas. The executive event features two days of panel discussions on the smart home, Internet of Things (IoT), and connected entertainment, with trends and implications for connected consumers and opportunities for companies to build new revenues and innovative business models.
Parks Associates will host on January 6-7, 2016, in the Venetian Hotel, Level 4, Room Marcello 4501, during CES, which runs January 6-9 in Las Vegas. Follow the event on Twitter at @CONN_Summit.
During CES, visit Parks Associates at booth # 70,959 in the Sands. For information about , contact or call 972-490-1113 or visit .
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Holly Sprague
Parks Associates
720.987.6614
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