MIAMI, FL — (Marketwire) — 08/09/11 — Myxer, a that operates the largest ad-supported mobile entertainment site in the U.S., today announced the appointment of William J. Brown to Vice President of Marketing, effective immediately. Brown will report to Myxer-s Chief Marketing Officer, Mike Carson.
In this role, Brown will drive Myxer-s marketing efforts across multiple channels and leverage his experience in digital consumer engagement as Myxer continues to innovate and expand its presence within the mobile entertainment marketplace.
Brown most recently was with the Interactive Servicing Unit at American Express where he led the worldwide operational strategy to support all self-service transactions and implemented a worldwide social media response team.
“Bill is a highly accomplished leader with an impeccable track record who clearly understands the ever changing consumer demands of the digital and mobile marketplace,” said Myxer CMO Mike Carson. “He will be a tremendous asset to our team as we evolve the Myxer brand even more deeply into the digital music and mobile entertainment ecosystem.”
With more than 15 million web and mobile monthly unique visitors, Myxer is a leading destination for free, ad-supported content and provides advertisers with highly targeted opportunities to various consumer segments. The company has aggressively expanded its content offerings and earlier this year introduced native Myxer apps for the Android, iOS and Blackberry platforms which have achieved over 6 million total installs to date.
“Myxer-s momentum and established leadership in ad-supported mobile entertainment, made the decision to come on board very easy,” said Brown. “I look forward to working closely with the team to bolster the company-s marketing efforts as we continue to innovate and break ground in new areas of mobile entertainment while leveraging our established success.”
Prior to working with American Express, Brown served as Director of E-Business Strategy for the Hilton Grand Vacations unit of Hilton Worldwide, where he led all digital branding, consumer acquisition and relationship management across digital channels, including ground-breaking behavioral targeting. Brown also held positions with IAC/InterActiveCorp, Dell-s Alienware unit, and TracFone Wireless, the fastest growing mobile phone company in the US.
Brown was recently named associate professor of Digital Marketing for IE Business School, in Madrid, Spain, and previously taught on the M.B.A. faculty at University of Miami where he devised core digital business strategy topics and directed semester-long courses relevant to managing innovation. Brown holds a degree in Business Administration from Seton Hall University and an M.B.A. from Drexel University.
Myxer is a leading mobile technology company and operator of Myxer.com, the definitive source for free, ad-supported mobile media content across the web and mobile devices. Founded in 2005, the company has been a pioneer in mobile, establishing an early presence in the space as a free content download resource and growing into one of the 10 largest mobile destinations in the U.S. To date, more than 48 million users have downloaded 2.5 billion items including MP3s — full-track songs and albums — ringtones, music videos, wallpaper images, apps, games and more, across all major phone operators and carriers. In addition, Myxer offers access to its content through dedicated mobile apps available in Apple-s iTunes App Store, the Android Market and BlackBerry App World.
Myxer is a registered trademark. Myxer operates websites including and .
Leo Tignini
DiGennaro Communications
(646) 380-4767
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