CAMPBELL, CA — (Marketwired) — 12/03/15 — Friendable, Inc. (OTC PINK: FDBL) (the “Company”) is pleased to announce a significant rise in its Average Revenue Per User (ARPU) since the release of the Friendable brand and initial name change of the mobile app. The Company continues testing its brand messaging through various media channels and has now calculated the most current results.
To date Friendable has seen a 26% increase in ARPU since introducing its new app name on September 4, 2015 and through December 1, 2015. This increase of 26% translates to a previous (ARPU) of $.085 from January 1, 2015, through September 3, 2015 under its previous brand, to a now steady $1.15 (ARPU) under the Friendable banner. This growth follows a recent Friendable report that the new app has also generated a significant increase in female registrations as well, an increasingly important factor when engaging mobile users for new social connections of all varieties.
These developments have come at a good time for the company, as Friendable awaits its final approval from Apple, on its most dramatic app release in its history. The pending release approval completes the company–s final step in matching the Friendable name, with an entirely new suite of features and navigation available in the app, upon approval.
“Our rise in ARPU is not an accident and simply affirms our belief that Friendable would find the traction needed to scale its user acquisition efforts in 2016. This incredibly hot mobile/social app marketplace requires numerous forms of testing, tweaking and testing again, providing us with the foundational elements that ultimately create long term success for an app in our category. This latest test faze gives Friendable the edge we need to grow beyond our 984,000+ historic downloads, 650,000 registered users and to more effectively monetize the active users in our growing community,” stated Robert Rositano, Jr., CEO, Friendable, Inc. “We are hitting our goals, simultaneously growing our most important metrics of users and revenue, all while we prepare to enter the massive Android universe in the very near term,” added Rositano.
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About Friendable:
Friendable recognizes that “Everything starts with Friendship” and the way to make connections and meet new people continues to evolve through new technologies and devices that make it all possible. Today just about everyone is on the move and interacting online with their mobile devices, creating dynamic opportunities to find and explore new experiences with location specific accuracy.
Friendable provides its vast mobile community of users with the freedom to meet new people, hang out with current friends, explore exciting venues and interact in social activities based around shared interests and location, transforming mobile interactions into a real-life social experiences. Friendable bridges our mobile community of users with the meeting of new friends, building relationships and connecting them with local venues or events tied to their interests, which presents newfound ways for them to interact and hang out.
Meeting new people and making connections has grown, where the modern meaning of “being social” or “meeting up,” now includes opportunities to meet through mobile apps. The result of these interactions produces hyper-local advertising opportunities, allowing Friendable to act as both a friend finder and concierge using nearby locations to identify activities, events and businesses that may provide the entertainment they are seeking.
Making friends through a mobile app allows people of various backgrounds to connect through common interests and engage in fresh experiences while cultivating deep relationships. Meet people where you want, when you want, and show the world that you–re Friendable — Everything starts with friendship!
Join Friendable today and let someone know what you–re “Friendable” for!
Cautionary Language Concerning Forward-Looking Statements
This press release contains forward-looking statements. The words or phrases “would be,” “will allow,” “intends to,” “will likely result,” “are expected to,” “will continue,” “is anticipated,” “estimate,” “project,” or similar expressions are intended to identify “forward-looking statements.” Actual results could differ materially from those projected by Friendable, Inc. The iTunes rankings should not be construed as an indication in any way whatsoever of the future value of the Friendable–s common stock or its present or future financial condition. The public filings of Friendable, Inc. made with the Securities and Exchange Commission may be accessed at the SEC–s Edgar system at . Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. Friendable, Inc. cautions readers not to place reliance on such statements. Unless otherwise required by applicable law, Friendable, Inc. does not undertake, and Friendable, Inc. specifically disclaims any obligation, to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement.
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