NASHUA, NH — (Marketwired) — 11/30/15 — Dresner Advisory Services today announced publication of its First Edition Big Data Analytics Market Study, part of the Wisdom of Crowds® series of research. The study analyzes user perceptions and intentions around big data analytics, systems that enable end-user access to and analysis of data contained and managed within the Hadoop ecosystem.
“Big Data is a very popular topic, in part due to the high volume of discussion and debate within the supplier, analyst, and media communities. While awareness is high across the board, more importance is assigned from suppliers, and we see a fairly substantial lag in current use and near term adoption plans within organizations today,” said Howard Dresner, founder and chief research officer at Dresner Advisory Services.
According to the study, current adoption is low with only 17 percent of respondents actively using big data in their organization today and just under 50 percent indicating they may adopt big data in the future. Big data analytics is ranked in the bottom third of 25 strategic business intelligence (BI) initiatives currently under study in 2015.
The top big data use case in 2015 is data warehouse optimization, ahead of customer/social analysis, Internet of Things, and clickstream analytics. Big data adoption is strongest within very large businesses and institutions.
“The study results demonstrate that the big data user market represents an early market dynamic and that change could unfold slowly or more quickly depending on unique organizational needs, interim experiments, and stories of success,” continued Mr. Dresner.
Wisdom of Crowds® research is based on data collected on usage and deployment trends, products, and vendors. BI users in all roles and throughout all industries contributed to provide a complete view of realities, plans, and perceptions of the BI market. To purchase a copy of the 2015 Big Data Analytics Market Study, visit .
was formed by Howard Dresner, an independent analyst, author, lecturer and business adviser. Dresner Advisory Services, LLC focuses on creating and sharing thought leadership for Business Intelligence and related areas.
Danielle Guinebertiere
Dresner Advisory Services
978 254 5587
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