SAN FRANCISCO, CA — (Marketwired) — 11/16/15 — TokBox, a Telefonica company, today announced the launch of Spotlight, a new broadcasting solution that gives companies the ability to embed interactive, real time broadcast shows online, with thousands of audience members. The solution launches today with Fox Sports Huddle, a weekly live College Football chat show on , sponsored by Edward Jones.
TokBox Spotlight is the first platform to enable true multi-party participation and genuine flexibility for the website and application owners, ranging from a two-party video chat broadcast through to enabling viewers to join in and become part of the show, and anything in between.
Broadcasters and participants don–t need to install a plugin or visit a third party website — TokBox Spotlight embeds seamlessly into any website with minimal development work and customizable UI. An intuitive dashboard gives a Spotlight event producer complete behind the-scenes control. Producers can even create high-quality, TV-ready content with built-in recording capabilities to distribute and share via various social media outlets.
This new functionality has application for media companies as well as brands who are looking to build engaging campaigns. Used by brands including Coca Cola, Benefit Cosmetics, Doritos, American Idol and Major League Baseball, this is the first time WebRTC has been utilized at such scale within a broadcast environment.
TokBox CEO Scott Lomond commented: “Brands are moving beyond the concept of being content creators to becoming content enablers — bringing their fans, followers and general audience into discussions. Whether that–s enabling interaction with celebrities or providing feedback about their products, brands appreciate that the opinions of their audiences is the truly valuable content.”
Fox Sports Huddle, launching today as the first TokBox Spotlight execution, is a weekly interactive online broadcast where college football fans, players, managers and experts can come face to face on , one of the biggest sports websites in the world.
College Football is one of the most popular sports in America, and now Fox Sports Huddle brings fans even closer to the action, taking sports coverage from a simple one-way stream or text chat to a large scale, interactive and engaging experience where fans can truly be part of the show. Now, Fox Sports experts and athletes can talk with their fans, not at them.
Fox Sports Huddle incorporates live feeds from the studio or the sports field together with real-time video streams from fans to create an online video talk show that can be broadcast to an online audience of up to thousands of people, all without a download or plugin.
The Fox Sports Huddle events won–t end with the live show. Shows will be rebroadcast and available to view on demand as high quality, TV-ready content, using TokBox Spotlight–s built-in recording capabilities.
Fox Sports Digital VP of Sales Integration said: “Sports fans nowadays want to be involved at a much higher level. Leveraging TokBox–s Spotlight, Fox Sports is giving fans a unique chance to be part of the action by creating direct interaction with our hosts and guests on a weekly basis.”
TokBox CEO Scott Lomond commented: “In bringing together traditional broadcast with the power of online, Fox Sports is introducing the next generation of broadcast media. WebRTC is a true game changer for broadcasting, enabling anyone with a webcam or a smartphone to join in the show. Fox Sports is harnessing its community and providing unprecedented access to its broadcasters and sports stars.”
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