MAYNARD, MA — (Marketwired) — 11/16/15 — , the leading provider of interactive 3D sales and marketing engagement applications, today announced three new capabilities that will truly engage prospects in the –now moment,– resulting in a faster understanding of B2B business benefits through the buyers– journey.
Delivered on the , the three interactive storytelling modules — Calculator, Configurator and Whiteboard — provide new engagement techniques to increase relevant customer interaction through the buying experience. This heightened involvement is available across every device (iPhone, iPad, Android, Kindle, Website, laptop, desktop, and touch screen appliances), displaying tailor-made business outcomes that will expedite the sales cycle.
Calculators built within Kaon–s storytelling applications drive the users interaction, altering the experience in real time with contextual changes based on user input. Data provided by the prospect is used to immediately showcase business benefits and results, aiding in faster communication of unique product/solution offerings.
From medical laboratories, to telecom racks, to robotics, the new Configurator allows prospects to map and construct various layouts and arrangements of equipment. Users can drag-and-drop “virtual” hardware onto a digital blueprint and add conveyers to connect the configurations. Users are now able to instantly view the configurations in real-time 3D and share with colleagues.
: Overlay the Whiteboard feature on top of any section of your Kaon application to create real-time interactions. Drag, drop, connect and manipulate custom icons on the Whiteboard, add text boxes, or draw freestyle and share via email with colleagues.
to view an introductory video of the new Kaon ADN Calculator, Configurator and Whiteboard features in action.
In conjunction with the award-winning Kaon ADN deployment platform, Kaon–s interactive 3D sales and marketing storytelling applications are created ONCE and delivered globally to unlimited users, on any device. This allows companies to concisely communicate their value and competitive differentiation at every stage of the buyers– journey, by helping them engage prospects earlier, train sales/channel teams faster, shorten sales cycles and increase win rates by 33%.
“The consumers of these new features include prospects and customers, of course, but also sales teams, channel partners and marketing teams,” said Dana Drissel, Vice President of Kaon Interactive. “When engaging with prospects or customers, these digital solutions allow for an interaction that ensures relevance, so that each “user” has a unique dialogue tailored to their specific needs — focusing on the value of the company–s solutions to that person–s (or group–s) challenges and requirements to explain and convey the appropriate value story.”
Kaon Interactive is the leading application company. Founded in 1996, the company helps B2B marketers and salespeople consistently demonstrate and differentiate products anywhere anytime and turn prospects into customers. Kaon–s interactive transform product marketing content into visual product storytelling experiences to deepen customer engagement, reduce marketing expenses and accelerate the sales cycle. More than 4,000 Kaon interactive applications are being used worldwide at trade shows, remote sales demonstrations, product launches, executive briefing centers, and websites by leading global product manufacturing companies including Cisco, Ortho Clinical Diagnostics, Schneider Electric, Ciena, IBM, EMC, BD, GE, Waters. For more information, visit or call 978-823-0111.
Dana Harris
Red Javelin Communications
978-440-8392
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