NEW YORK, NY — (Marketwired) — 11/10/15 — Datorama, a marketing analytics company, today announced significant worldwide company growth and customer momentum, in addition to being ranked third on the prestigious Deloitte Israel Fast 50-Rising Star list. The Rising Star ranking is based on 2013 and 2014 revenue growth rates in which Datorama established a revenue growth rate of 694 percent.
Datorama provides the world–s first data agnostic marketing integration engine to help marketing executives, analysts and IT professionals quickly manage and confidently execute upon vast amounts of data. By analyzing input from unlimited data sources including online and offline files, and first and third-party applications, the company–s patented machine-learning software delivers the capability to quickly gain control and confidence in marketing decisions — even with the daily introduction of new technologies, goals and metrics.
The Deloitte Rising Star acknowledgement is given to young, promising businesses for their revenue potential, scalability and innovative capabilities. Rising Star companies have the potential to develop into successful businesses that stand out from their competitors.
Datorama has gained significant customer traction in 2015 by closing hundreds of deals as well onboarding more than 900 new brands on their platform. Global customers include L–Oreal, Neo@Ogilvy, MediaCom, and MediaVest. To serve its worldwide customer base, Datorama has offices in New York, Miami, Tel Aviv, London, Tokyo, Mexico City, Paris, Barcelona, Amsterdam, Singapore, Sydney, Melbourne, and Johannesburg.
“Datorama is a critical part of our marketing organization. Our business is constantly evolving with rich data sources becoming available to help us reach our goals and speak to new consumers,” said Emma Williamson, head of consumer affairs & social media, L–Oréal ANZ. “To manage the complexity of that data we are leveraging Datorama to have it all in one place to facilitate the extraction of actionable insights which ultimately helps us take our business forward.”
The heart of Datorama–s strengths and differentiators lie in cognitive computing and leverages machine learning to handle the complex data challenges that marketers are faced with as the average marketing department uses more than 50 different applications. Solutions based on machine learning provide rich context and an unprecedented, timely view of customers, which yields a competitive advantage for companies now and into the future. With the emergence of machine learning approaches to data analytics, new solutions are making it far easier for business users to access and analyze information in ways that the C-Suite and other stakeholders can understand and use for immediate impact on their business.
Machine learning represents the future of marketing intelligence and the data analytics industry, and Datorama is heavily primed to lead this evolution. In Israel specifically, the company will nearly double in size as it expands its R&D efforts to continue its deep development of machine learning algorithms that provide brands and agencies complete insights into marketing data. In addition, Datorama will focus on the evolution of its comprehensive infrastructure to address the surge of new and complex data streams that are inundating organizations at an unprecedented rate.
“I could not be more proud of the position and growth Datorama has established in just a little over three years. Being recognized by Deloitte as an Israel Rising Star is a huge accomplishment. More than 35 percent of our company including our R&D center is based in Israel,” said Ran Sarig, co-founder and CEO, Datorama. “By utilizing machine learning and artificial intelligence, the Datorama platform puts us in a different class altogether. More than 1,800+ brands and 160 agencies rely on our future-proof platform to deliver real-time information that can be leveraged across their entire agencies, marketing organizations and enterprises.”
Datorama is a U.S.-based marketing intelligence company that provides the world–s first marketing data hub to help executives, analysts and IT professionals quickly manage and confidently execute upon vast amounts of data. It provides the capability, in today–s fast-paced industry, to quickly gain control and confidence in marketing decisions — even with the rapid introduction of new technologies, goals and metrics. From data management to visualization, Datorama handles it all — enabling marketers to make real-time decisions across an ever-expanding landscape of marketing channels.
The company is funded by Marker LLC, Eric Schmidt–s Innovation Endeavors and Cedar Fund, and has offices in New York, London, Tokyo, Sydney, Tel Aviv, Mexico City, Paris, Barcelona, Amsterdam, Singapore, Melbourne, Johannesburg and Miami. For more information, please visit: .
Devan Gillick
Breakaway Communications for Datorama
+1 415-358-2487
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