TORONTO, ONTARIO — (Marketwired) — 11/04/15 — Editors Note: There is an image associated with this press release.
, a local mobile classified app, has just launched video integration; a brand new feature that will change the way people can buy and sell their used goods online. This means that sellers posting items will have the ability to take a 15-second video to sell products instead of just featuring photos.
According to , buyers who view video are nearly 1.6x more likely to purchase than those who do not. Furthermore, a report by E-marketer states that three-quarters of digital video viewers found it helpful to watch a video before making a purchase.
will permit the sellers to show the actual functionality as well as the working order of the goods that they are trying to sell. So, if someone is selling a smart phone, for example, they can easily show that the phone turns on, and that all the functions work – something that cannot be shown in photos. This of course creates more trust and confidence between seller and buyer. It also allows sellers to showcase cool features or even instructional-type videos on how to use a certain item.
The new feature is now available for both and devices. With Tradyo, users can post easily by taking a photo and/or video of the item they want to sell, add the price and description, and they–re done. Tradyo is also designed to make use of chat messaging – so users can arrange their transactions safely. The app offers a fun and easy way for consumers to buy items they need locally, or sell items they no longer need. has been designed to be local, which means a user can see available items for sale that are newest and nearest to them. Buyers can also set alerts for the items they–re looking for to get first dibs on those listings.
With the newly added function, is hoping that more people will be encouraged to try the app and find out how they can benefit from it. “As we continue to innovate within the competitive buy and sell landscape, we feel that our new video functionality will give our users something that is missing on other platforms – the ability to demonstrate and better showcase the items they are selling” says Terry Kukle, Vice President, Business Development and Acquisitions at Metroland.
is a dynamic media company delivering vital business and community information to millions of readers across Ontario each week, with over 100 newspapers, numerous websites, other specialty and monthly publications, consumer shows and distribution operations.”
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About Tradyo: Tradyo is a location-based buy and sell app. Selling used goods has never been easier – snap a picture or a 15-second video (or both), give it a name, and you–re ready to sell. Chat privately with buyers, and arrange local pick up. As a buyer, set alerts for the things you want, and browse items newest and nearest to you. Tradyo is owned by Metroland Media Group Ltd. To learn more about Tradyo, please visit .
Contacts:
Metroland Media Group
Michelle Digulla
VP Marketing
905-281-5656
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